Tired of carrying all those brochures and spec sheets? Then go to the nearest dumpster and throw them out (you may want to check with your boss first).

Companies now are getting smart and trim by providing their sales people with CD Rom’s the size of a business card. These CD’s are easy to use. Just throw them into your CD drive and have access to the latest price and product information, testimonials, videos, etc. Whatever you want your customers to see, you can probably fit on this small CD Rom. Your printer may not like this idea, but your customers may like it and it will take a load off of your salespeople’s shoulders.

The CD Rom certainly does not mean the end of the printed material. There are still people who want your information the old fashioned way. But maybe you should look into how technology can help you distribute your information. It may just differentiate you from the competition

Two companies that offer this service are
www.avit.com and www.globalpresence.com ****

In reading the book Maestro (the story of Fed Chairman Alan Greenspan written by Bob Woodward), it was interesting to learn of the dilemma facing the Fed in trying to figure out why the economy was acting in certain ways. The biggest concern was over corporate profits. In the old models, prices would rise and hence profits would most of the time also increase. But in the economy of the 90′s, prices did not rise, labor costs did not go down, but yet profits still increased. What caused this anomaly? Increased Productivity!

It appears that technology has dramatically increased the productivity output of each worker and thus enabled companies to increase profits without increasing their prices or reducing their labor costs. The funny thing was the models the Fed always counted on did not measure or take into account productivity gains.

How accurate are the models you are using in your business today? Are they taking into account all of the changes
inherent in your market place? Or are there things happening that you cannot account for? If so, it might be the time to change the models you use to measure your success.

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My Palm VII (wireless) has become a source of great value, especially when it comes to tracking my flights. Instead of calling the airlines to see if my flight is on time, I simply check my Palm Pilot and get the latest info on departure, arrival and gates at both airports. Funny thing is I often get better information from the Palm Pilot than from the pilot flying the plane. When stuck at the gate for those long delays (5 minutes or more), and they still let you use your wireless devices, I look my flight up and get the real story as to when we are really going to leave. I have had instances where the pilot said it will be a couple of more minutes, but the Palm said the new departure time is much later than what the pilot has led you to believe.

Having this information allows me to make adjustments in my schedule as needed. But more importantly, it tells me what to expect. I don’t now about you, but I feel much better when I know what’s going on than being at the mercy of others who for some reason cannot or won’t give you the accurate information.

Is your technology keeping your customers up to date the way they want?

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and at Higher Profits
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