Let’s face facts. Steve Jobs was a genius when it came to developing the Apple Store. It is an experience just going into one of the Apple Stores regardless if you buy anything.
Besides dazzling displays of their products on tables throughout the stores, they use their own products to move the sales process along and thereby demonstrate their capabilities. A genius strategy!
IPADs are used to provide product information and specs, not paper
IPHONES are used to process orders and send email receipts. No cash registers
There are loads of personnel available to help you select products, train you on using the products and trouble shoot problems
You have the choice of making an appointment or showing up
If you look at Apple’s products and stores, it is all about the customer experience. What’s the experience you are providing for your customers? If you are not sure, hire a private shopper to rate it for you. Bottom line, we cannot be in the dark as to how our customers value their experience in doing business with us.
In fact, we probably do know what the experience is like based on our sales revenues. If revenues are up, the experience is likely good. If referrals are up, that is an indication that the experience is good. If both of these metrics are down, you need to do some investigating.
Even if your revenues are up, you still want to evaluate the experience because you may be leaving money on the table that is not necessary.
Bottom line, customers don’t buy products or services. They buy experiences and outcomes. The products and services are how the experience and outcomes are delivered. If the experience is like all others, you are a commodity. If the experience is less than industry standards, you are losing business.
Your goal is to create experiences that no one else is providing. Like Apple! For only then will there be little to no competition
Learn how to dramatically grow your market share and sales through powerful alliances. This video blog will show you the alliances you need to cultivate and how to do so. Ron Karr shares a real life case story on how he was able to rally the troops, both internal and external, in order to save a deal and eventually close a blockbuster deal. Powerful video for any sales executive, provider of professional services, entrepreneur, small business owner and any executive looking to marshall the support of others. (more…)
The fastest way to grow your business and sales is by providing your customers with great customer experiences. Great customer experiences occur when everyone in the company, not just the sales reps, accept the responsibility and accountability for the role they play in the process. This video shows one example of how people were not vigilant in creating a great customer experience. It also depicts how a 50 year old company excels in creating great customer experiences by enrolling all of its employees into the process of creating great customer experiences. (more…)
Getting people to accept your point of view or proposals depends on how well you portray confidence to the person that you are trying to influence. To close more deals and get people to do what you are asking, learn the mindsets from which you need to operate! (more…)
Want to Increase Your Level of Influence in All Areas of Your Life? Watch this video and avoid common catch phrases that will demotivate people from acting on your ideas. Please leave comments on the phrases you hear that just irritate you. (more…)
Tim Seale, president of Timber Trading had built a successful wholesale lumber business. However, he realized there was going to be a limited premium that customers would be willing to pay to a middleman to facilitate deals between lumber yards and mills. The only way he would remain profitable was to add value to the process.
Tim decided to buy lumber and bring it to a warehouse where he could regrade it and create a product that exceeded industry acceptable standards. His company created a whole new packaging and labeling system that actually drove down inventory costs. He added a few more innovative products and services, until one day, his competitors realized Tim had created a new way of doing business.
Tim Seale is a visionary. He realized that a new vision was needed and that a whole new set of actions were required if he was to succeed in turning that vision into reality. It wasn’t easy, but he succeeded.
In these difficult times, what steps do you need to turn your vision into a reality?
How to Plan for the Future in Difficult Times
Timber Trading survived the housing downturn that crippled the building industry and the lumber industry. They understood the importance of visualizing the future and building a plan based on that future.
Here are questions to consider:
1. What changes do you see in your industry?
2. What ways can you improve your business and its way of doing business?
3. What can you do to set your company apart from competitors?
If you think the problem through, you’ll see the hidden opportunities that will help you reach your goals.
Justin Bieber is by far the biggest teen sensation today and for that matter one of the biggest stars of all. At the ripe old age of 17, you may be wondering how he achieved this phenomenal success. Truth be told, he did it the old fashioned way; a lot of hard work coupled with ingenuity.
In looking at his success over the past 4 years, the three key strategies he used to build his fame are what I have been urging my audiences as a motivational sales speaker to do themselves on a daily basis. And you can use them too to enhance your success in life.
1. Hard Work – Justin knew that in order to succeed, he had to win over all of his market segments. That included the fans, radio stations and recording studios. He first started making YouTube videos of his songs and posted them on the internet. Slowly but surely, he developed a following until one day a record produce saw his video and signed him to a contract.
Justin did not stop there. He then went to hundreds of radio stations to promote his songs and gain their support to play them on the air. He gained their support not just by showing up, but by using the internet to make the radio stations successful. Before each appearance he would send tweets, write blogs on where he was appearing next. Fans started to show up and before you knew it the radio stations had huge throngs outside their studios waiting for Justin. He made the radio stations successful that were happy to return the favor.
2. Be Damn Good- There is an old marketing saying that you are your best marketing brochure. Want to sell more of your stuff and ideas, be good at what you do. Better yet, be great at what you do.
3. Create a Phenomenal Customer Experience- Justin excels at creating phenomenal customer experiences. He is all about being out there with his fans and making sure they are enjoying themselves. On this morning’s Today Show, Justin was promoting his upcoming movie and talked about how he enjoyed going to the top row of the venues he was playing at and giving front row tickets to some of those folks. That act alone has created hundreds if not thousands of lifetime fans who are now promoting his work to all of their friends. He understands the power of the customer experience and how that can propel anyone’s success.
During that same interview, Matt Lauer brought in a female fan from the street to ask Justin a question. The girl was in shock. First thing Justin did was to give her his 3 D glasses and made her feel comfortable. After answering the question, he told the girl to come here and he gave her a hug. In Matt Lauer’s words to Justin, “you just made that girl a hero in the eyes of her friends”. Justin knows that each and every encounter with a customer is an opportunity to either lose or win a customer for life. He excels at winning customers for life.
Justin Bieber may only be 17 years of age, but he has a lot to teach all of us on how to propel both our organizations and ourselves to greater levels of success.
To learn more about this subject, please join me on Monday, October 3rd at 2pm ET for a free webinar where we will show you how to engage alliances as well as other strategies to immediately grow your sales. Click here to reserve your free seat now!
Check Out the November Sales Success Summit ’11 in Orlando Florida, an event destined to dramatically increase your sales success. Spend two days with me and I will personally customize ideas that have generated millions of dollars for my clients to your selling environment. This is a small group. Two days of personalized attention. Reserve your seat today by clicking here!
In April of 2008, Steve Keating, Manager of Selling Skills at the Toro Company, heard me speak about using social media to build one’s sales. Already involved with Twitter, Steve had at the time a few hundred followers. After hearing the presentation, he decided to make it a key strategy in building both his personal brand and enhancing the value proposition of Toro.
Today, Steve enjoys a following of over 65,000 people! His twitter ID is @LeadToday. In building his list of followers, Steve employed 3 simple tactics:
1. Provide valuable ideas on how to be an effective leader
2. Re-tweet valuable ideas from others thereby expanding his network and leveraging other people’s wise thoughts
3. Show appreciation by thanking those who have re-tweeted his ideas and thoughts
This was a process that Steve has nurtured on a consistent and disciplined basis.
So how did Steve and Toro benefit from getting 65,000 followers? For one, it strengthened the relationships with dealers and distributors by providing ideas on how to grow their businesses. This resulted in Toro enhancing its overall value proposition and keeping its competitors at bay.
In addition, the brand of Toro was also enhanced. Imagine having 65,000 people interested in leadership reading Steve’s daily tweets on a consistent basis. How much would it cost Toro to get this kind of exposure on a daily basis using other media outlets? With Twitter the total cost can be rounded to the grand sum total of zero dollars. Add to this the flexibility of customizing messages to events happening real time. This by itself makes Toro and Steve more relevant to the market place.
Finally, the connections Steve has made around the world with other leadership experts exposes him to additional ideas and concepts he can easily import into his organization thereby making him more valuable to Toro’s success and enhancing his own personal brand.
This is the power of Twitter. Notice how Steve does not sell his products in his tweets. He simply builds value which in turn creates buzz that generates business.
Retailers like Sam’s Club and CVS have figured out that huge profits come from customization. Using discounts to track results, Sam’s Club achieved a 1-2 percent acceptance of generic discounted offers.
Realizing it had a trove of information regarding buying habits and the purchasing history of each customer, it developed a new program called eValues. It gives each buyer discounts on the items they normally purchase. This customization has led to an acceptance rate of discounts between 20-30%, a dramatic increase from the generic discounts’ acceptance rate.
Customers want and expect vendors to know their wants and needs. In sales, this means asking the right questions, doing the right research and listening.
If you conduct sales using the old school method of talking too much about the features you have to offer, you are going to lose the deal. Find out the outcomes they are after and then only talk about the features they are interested in. Customize the solution so they will accept your offer. This strategy is crucial to being competitive and closing more business in less time.
To learn more about this subject, please join me on Monday, October 3rd at 2pm ET for a free webinar where we will show you how to engage alliances as well as other strategies to immediately grow your sales. Click here to reserve your free seat now!
Check Out the November Sales Success Summit ’11 in Orlando Florida, an event destined to dramatically increase your sales success. Spend two days with me and I will personally customize ideas that have generated millions of dollars for my clients to your selling environment. This is a small group. Two days of personalized attention. Reserve your seat today by clicking here!
Something happened this weekend that reminds us all that we should not only appreciate the ultimate sacrifices made by our brave men and women fighting for our freedom, but also take time to thank the living and show our appreciation for all that they have done to help us achieve our successes.
The incident I am referring to is the untimely passing of the legendary child actor Gary Coleman. The child star of Different Strokes stormed into our living rooms in the early 1980’s, broke down racial barriers and touched the hearts of many with his loveable and sassy personality. Unfortunately, after the show Different Strokes went off the air, Gary’s fortunes came to an abrupt end and the rest of his life was saddled with financial and personal woes.
You may ask how this is different from all the other stories of child actors who could not smoothly transition into adult life. What’s different is not so much Gary’s story, but the untold story of how his loved ones wished they had repaired their relations with him and his wife before it was too late.
Gary sued his parents and manager for allegedly mishandling his earnings from Different Strokes. Estranged from his parents at the time of his pre-mature death on Friday, his mother told the Associated Press that she had prayed that “nothing like this would happen before we could sit with Gary and Shannon and say, ‘We’re here and we love you.’ ”
We have Memorial Day to thank and remember those who made the Ultimate Sacrifice. We have Thanksgiving to give thanks for all of our riches.
We have 362 days a year to thank everyone who has made a difference in our lives and to simply say we love you. Use each and every one of those days to give thanks. Saying thank you and showing appreciation while people are alive allows them to experience your true heartfelt feelings. Don’t wait until it’s too late and you are then forced to say “I wish I only said…..”
Buy The Book At one of these online retailers or your local bookstore.
In today's sales world there's no room for followers. But there's plenty of room for leaders. In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas.
Let’s face facts. Steve Jobs was a genius when it came to developing the Apple Store. It is an experience just going into one of the Apple Stores regardless if you buy anything.
