Posts Tagged ‘sales speaker’

A Good Manager is Not Necessarily a Good Leader

 

 

 

Many people mistake being a good manager for being a good leader.  Managing is only one of three core responsibilities a leader needs to have in order to succeed.  They are:

  1. Critical Thinker- ability to remove emotion and think of all alternatives and options on how to move a department, organization, project or sale forward.  Ability to solve problems and maintain a leadership position in the marketplace.
  2. Manager-ability to execute processes properly to achieve desired results.  This includes staffing and scheduling.
  3. Coach – ability to get things done through others. Understand individual’s strengths and weaknesses and create environment to get the most out of each individual.  Coaching is not about changing people.  Leaders create opportunities and environments for success.  Individuals must want to personally succeed and do whatever it takes.

If a leader can excel in these three areas, there is a good probably they have the 7 traits of a great leader outlined in the book Lead, Sell or Get Out of the Way.

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Simple Truth On How to Double Your Sales Now

The secret to doubling your sales is what I call the simple truth of selling.  Selling is not about show and tell, where you regurgitate all of your features and benefits hoping that one of your points will motivate a customer to buy.

Rather, the simple truth is simply asking the customer about the results (outcomes) he is looking for.  Clarifying her answers to make sure what she is saying is similar to your impression and avoiding false assumptions.  Follow that up by asking what’s at stake in terms of success if the product/service does or does not work according to spec.

Then, and only then, respond with the key features and benefits that speak to the issues the customer has just provided and close the deal.

It’s that simple.  The simple truth is that people buy for their reasons, not yours.  So stop making it too difficult and find out what the customer is looking for provide the right solution.

Keeping it simple will help you sell more in less time, increase your closing ratio and increase your level of satisfaction/fulfillment in your career.

Click Here for more ideas on how to double, triple and quadruple your sales!!!

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To Make a Lot of Money, You Need to…..

If you want to make a lot of money, you need to create vs. compete.  No matter what services or products you are selling, if you continue to compete against others your ability to make a lot of money is greatly diminished.

In competition, the conversation usually turns to money and everyone gets commoditized.  Pressures are mounting to cut prices in order to get the deal.  The late Bill Brooks, my mentor and coach, did research in which they interviewed 6,000 buyers in all industries and asked them why they continue to beat sales people up on price.  Their answer was simple.  After meeting with six sales reps on average a day selling the same “stuff”, how do you differentiate one from the other?  The answer is price!

The key to making lots of money is not by competing, but by having different conversations and providing solutions to problems that are not being solved.  In a competitive environment, this means talking about challenges the customer is having and explaining how your products/services can address those challenges.  Even though you may be competing with a similar vendor, the fact that you are talking about issues not raised by your competitor is a form of creation.  That alone can lead to a sale with no discounting.  This means asking your customer about their challenges before you start “selling” your stuff.

Another form of creation is packaging your core competencies into a mix of services that produces the best result for a customer.  In this case you become so valuable that whatever you are asking for in terms of price is considered to be a drop in the bucket based on the value they are receiving.

Finally, creation also means being the first to market with solutions no one has thought of.  Think about brands like Google, Xerox, FedEx, etc.  Not only were they first to market, their brand names are now used to describe the act.  Example, let’s Google this term.  When this happens, is there any competition?  And are you making money?  Just look at today’s stock price for Google to answer that question.

Creation vs. Competition – which game are you playing?

This also applies to leadership in selling ideas.  Do you create arguments that motivate people to act or are you competing for their time and attention?

Click Here for more ideas on how to double, triple and quadruple your sales!!!

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How Leaders and Sales People Make Lasting Impacts

The other day I came home and my 17 year old daughter said she can not get me out of her head.  I asked her what she was talking about.  She said “every time I procrastinate or think about a task I either don’t want to do or find it hard to do, your words ‘Mind over Matter’ (if you don’t mind, it don’t matter) keep popping up in my head and I clearly see your face.”  She then smiled and screamed “I can’t get you out of my mind.  Help me!!!!!!”

That was the moment I was waiting for my whole life— getting validation that I truly am making a difference in my daughter’s life.  It’s what we all strive for with our employees, customers, family and friends – making a difference and knowing your words of advice are being heard and being acted on.

There are 7 keys to creating lasting impacts in the lives of others:

  1. Accept People for Who They Are— We are all different and therefore we look at things differently and have different aspirations.  Stop trying to make people do things the way you do them.  Accept them for who they are and guide them with your expertise so they can flourish in their own way.
  2. Relate to People—People don’t do things because they are told to do it.  They do things because they feel it will help them.  Relating to others is sharing ideas in the context of how it will help them.  Stop talking about your reasons as to why they should do things.
  3. Acknowledge Successes—It is very important to tell people you love them and that you appreciate them and their efforts. We all need to hear this and when we do, our minds become open to new ideas.  We are motivated to reach new heights.  Acknowledge successes and never, ever follow that up with a criticism.  Otherwise you just eliminated the good feelings associated with the success.
  4. Personal Accountability—- It is very important to hold each other accountable for our promises and actions.  Holding people accountable is not being mean.  It simply is a method for not letting others allow excuses to get in the way of achieving results.  Excuses are man’s best friend in providing comfort and reasons as to why we could not do certain things.   Results, not excuses, are what produce a fulfilling and happy life.  Let’s not become enablers for failure.  Let’s help enable others to be the best they can be.
  5. Listening—Sometimes our role needs to simply be a listener.  Letting people we care about vent their feelings and frustrations.  Sometimes all people need is just to be heard and not told what to do.  Having a safe source to unload one’s burdens is critical in order to free up both physical and mental energy necessary to create better results in our lives.
  6. Encourage People to Fail—-Failure is a critical element for success.  We learn from our mistakes.  In fact all successful people fail more than they succeed.  A .300 hitter batter in baseball gets only 3 hits in 10 at bats, but is considered a superstar and makes millions of dollars. Allow people to fail.  Encourage them to fail.  I value those who fail more than those who do not fail because they are afraid to do anything that doesn’t work out.
  7. Learn from Mistakes—As leaders, we need to help those who depend on our guidance to learn from their mistakes and figure out how to do things better.  Critical in this initiative is not you telling them what to do.  But rather listening to their thought process on how they will go forward.  Leaders don’t manage actions.  They coach thought processes.  They look at how people think, identify gaps in the thinking process that need to be addressed and then help with those gaps.  This is what a leader does for long-term growth and success.

These are the seven keys I use to make a difference in my daughter’s life and with those who depend on me.  Life is about achieving and giving back to others so we can all achieve.

Click here for more tips, strategies and ideas on how to impact and influence others

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Using Your Blind Side to Grow Your Business

In the movie The Blind Side, Sandra Bulllock plays the part of a wealthy woman who takes in a homeless young man (Michael Oher) who goes on to become an NFL Star.  In the movie, Michael tries out for the high school football team and struggles a great deal.

Michael is a young man in a big body.  The coaches expect him to be a star football player right off the bat without ever having played the game.  They are frustrated when he keeps screwing up because of his lack of knowledge of the game and blocking skills necessary to succeed.

Frustrated one day, Sandra is at practice and tells the coach to hold up a minute.  She found out from the high school guidance counselor that while Michael scores were at the lower end on most metrics, he scored in the highest percentile (98%) in protective instincts.  Meaning he is an individual you can trust to watch your back and protect you.

Sandra immediately pulls Michael by the shoulder pads and tells him to consider his quarterback, full back and all the other players on his team to be his family.  That the other team is looking to hurt his family.  And his job is to protect them and make sure no one lays a hand on the player with the ball.

On the very next play Michael protects “his family” and goes on to become an NFL Star.

Here is the point.  All of us are not equal.  If you are a manager coaching every player on your team in skill development using the same techniques and same motivation for everyone, you are not going to get optimal performance from every player.  You must understand each individual’s character and make-up.  Your must coach to each player’s strength and potential.

The same holds true in sales.  Every buyer has a different make-up and makes decisions based on their individual behavioral styles, motivators and experiences.  You cannot present your offering the same way to all of your customers.  You must customize it to their personal traits and needs.

Look for the Blind Side in your customers and employees.  You will see your success skyrocket!

 

 

Minor Details Produce Great Results

Six years ago I was in a Cheesecake factory with my daughter having dinner.  I was so impressed with the service I asked the manager for her card and told her I would send a signed copy of a book I wrote, The Complete Idiots Guide To Great Customer Service.

Last year, five years since I sent that book, I received an email from that manager.  I have no idea how she tracked me down.  I didn’t even know who she was until she reminded me in the email that I sent her the book.  She went on to say:

“I am not writing because you sent me the book, although it was a pleasant surprise when I received the package. What I want to share is how I was so impressed that you knew how to spell my name.  To this date, my own company still spells my name wrong on my paychecks”.

Imagine that, five years later, I get an email out of the blue because the act of spelling someone’s name properly meant so much to them.

Little details create great results.  What details are you missing paying attention to that can make a life long impression on the people you serve?

 

When You Are on Fire- Keep Going!!!

When I was a top producer for Simplex’s Time Recorder Computer Systems division, I remember one day coming back to the office on a Monday afternoon after closing a huge order.

Feeling full of myself, I walked into my manager’s office to gloat and she immediately put me into my place by asking what deal was next on tap. I felt like I just got slapped in the face and let loose accusing her of not caring about me and pushing too hard; especially when there’s a guy sitting outside her office who was at 50% of quota and not being pushed.

She then proceeded to teach me a life long lesson. She said “I can push you hard now because you won’t crack. You are full of confidence. This is when you should not lay off and keep going because you are on fire. You want to take advantage of being in the zone. That poor guy outside my office would crack if I pushed him too hard. He already is on thin ice.”

This taught me when you close a deal this is not the time to slow down. Leverage that strength to close more business.

Emotions That Sabotage Your Success

A sales trainer calls me up for help.  Her husband was laid off in the recession and finally found a job at ½ his former salary.  They sell their house to downsize and cut expenses.  The sales trainer is now trying to re-establish her business and finds it tough getting new clients.

With emotions running high, she calls me for help.  I ask her how she is going about getting new prospects.  She shares her nine-part system for prospecting.  The first part is the script used on the cold call.  It is four paragraphs long with the first three focusing on her services and abilities.

I ask her how the response is going.  She dejectedly said there were no callbacks.  I then asked her if this is what she would teach her clients and she said no. So I asked her why are you doing it then?  She gave me an honest answer.  She is in such a bad way that she was trying to do anything to get someone to hire her.  Her emotions clouded her vision and judgment.  They forced her into doing actions that she wouldn’t even recommend.

Sound familiar?  All of us can relate to this story when we had our own emotions drive us to actions we would normally avoid.   (more…)

Championship Caliber Leadership

 

Tom Coughlin is the Greatest Example of Championship Caliber Leadership in the Modern Era.

Whether you are a sales rep trying to lead your customer through an acquisition process or any kind of leader trying to get a team over the goal line, do you face these common problems?

  • Interruption of daily routine by unforeseen situations
  • Loss of key personnel or decision makers you counted on to support you in your initiative
  • Injuries, sickness or other distractions that prevent team members or customers from contributing to your success
  • Stiff competition
  • Lots of naysayers that doubt your abilities and chances of winning (more…)

Your Gold Standard is the Key to Your Success

You can lose everything in life – your house, money, relationships, etc. and you can still come back, as long as you have your word.

Your WORD is your gold standard.  It is the basis on how people judge as to whether or not they will take a chance on you.  It will impact their decisions for funding your next initiative, giving you a mortgage and yes, even getting into a new relationship or even fixing an old one. (more…)