I just saw this comment from May. Sorry I did not respond. Didn’t know how to use the blog. Yes, you protected your brand with the 2 for 1. Price is still what it was, you just added one for free as a special promotion. Bottom line, you had the first profitable session in six months. The market always tells us what the value for our services are.

Hope you are well.

Question…is a one-time 2-for-1 offer the same as giving it away for free? We offered our banking clients a 2-for-1 registration for our last open-enrollment series on Cashflow Analysis of Tax Returns. Yes, banks are my client-base and yes, they have cut WAY back on spending.

The result…the first profitable session in six months.

I kept the same price ($990/two days) but allowed a second person, rather than cut the price in half.

So, is that the same as free, or is that different? I want to protect the brand and I want to be here, and better, when the banks recover.