Mick Jagger and The Rolling Stones
Published on January 2, 2003
The Rolling Stones are a great study in marketing, packaging and longevity. They are currently on another worldwide tour including a live performance shown on HBO. Even after 40 years, many of the concerts sold out within 15 minutes of when the tickets went on sale! Ask yourself how they do it when they have only come out with 4 new songs in the last couple of years? Their newest CD is basically a re-mix of old songs spiced in with a couple of new songs.
These old fellas (hey, I am right behind them so I can call them old) continue
to gyrate on stage and entertain audiences with rock classics. And all the while the cash register just keeps on ringing! This is a classic example of how you don’t have to always come up with something new to succeed. All you have to do is continue to provide your goods and services in the manner your customers want to receive them.
Did you know Mick went to school and received his degree in economics? Economists are generally stereotyped as reserved individuals. Mick obviously broke the mold on this stereotype and he continues using what he learned in school to help turn the Rolling Stones into a perpetual money making machine. Congratulations to the Rolling Stones, our Titan Profile of the month. Next time you want to complain that you don’t have anything new to sell, just think of the Rolling Stones. They may sing about getting no satisfaction, but they are laughing all the way to the bank.