Scott Peck Author- The Road Less Traveled
Published on February 2, 2004
“The mind cannot decipher between that which is true and that which is vividly perceived”
Scott Peck Author- The Road Less Traveled
Translation: It doesn’t matter what you believe to be true. It only matters what the customer believes. Do you really understand your customer’s point of view? Are you telling your story in a way they want to hear it? Reality is based on perception and perception is what sells.
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