As a sales and leadership expert, I have worked with sales executives on having  enterprise conversations with their customers.  Enterprise conversations go way beyond price.  The enterprise conversation is about how much money and time one will  save over the lifetime of a product.   It is about gaining better utilization, efficiency and overall results.  If you have the right enterprise conversation, the price of your product/service will often be the last thing you talk about.  Watch this video to see how to have an effective enterprise conversation.