Month: August 2019

How Case Studies Help Close the Deal

By John Lusher | August 20, 2019 |

To increase your closing ratio, a good story can help. It may sound obvious, but customers are often moved by how your products or services have helped others. Testimonials from clients enhance your credibility factor—and you can increase it further by providing a case study that demonstrates your products or services in action. A good case…

What Golf Taught Me about Velocity and Growing Sales

By John Lusher | August 13, 2019 |

I love golf, but what I haven’t always loved is the cooler I used for carrying water and ice when I played. It was clumsy to carry and open. Everything about it was awkward. I know this is a small complaint in the scope of life, but that’s not the point.  Small Things that Make a…

Who Says Moving Has to Be a Bitch?

By John Lusher | August 7, 2019 |

Moving might not have anything to do with sales and leadership, but messaging sure does. Whether you’re a leader or a salesperson trying to influence somebody, the first thing you have to do is create a connection that allows prospects or employees to hear what you have to say.  Making Communication Count Effective communication addresses…

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How Case Studies Help Close the Deal

By John Lusher / August 20, 2019 /

To increase your closing ratio, a good story can help. It may sound obvious, but customers are often moved by how your products or services have helped others. Testimonials from clients enhance your credibility factor—and you can increase it further by providing a case study that demonstrates your products or services in action. A good case…

Read More

What Golf Taught Me about Velocity and Growing Sales

By John Lusher / August 13, 2019 /

I love golf, but what I haven’t always loved is the cooler I used for carrying water and ice when I played. It was clumsy to carry and open. Everything about it was awkward. I know this is a small complaint in the scope of life, but that’s not the point.  Small Things that Make a…

Read More

Who Says Moving Has to Be a Bitch?

By John Lusher / August 7, 2019 /

Moving might not have anything to do with sales and leadership, but messaging sure does. Whether you’re a leader or a salesperson trying to influence somebody, the first thing you have to do is create a connection that allows prospects or employees to hear what you have to say.  Making Communication Count Effective communication addresses…

Read More