Moving might not have anything to do with sales and leadership, but messaging sure does. Whether you’re a leader or a salesperson trying to influence somebody, the first thing you have to do is create a connection that allows prospects or employees to hear what you have to say. 

Making Communication Count

Effective communication addresses the mind and the heart. Leading, selling, and influencing always include mindful conversations about features or the elements of a service or an idea. That’s where the information is. 

But without making an emotional connection first via the heart, you won’t garner the attention that you need for someone to listen attentively to your proposal. Trust me: the emotional connection is critical to influencing anybody on anything. 

The Key to Connection

You make emotional connections by addressing the outcomes or issues that you know your market is facing. The message you see in this picture—Moving Doesn’t Have to Be a Bitch—immediately got my attention because I may move my office in the next few weeks. I’ve been thinking about how hard it’s going to be and all the things that have to happen, and, yes, what a b—- it’s going to be. Their message hooked me emotionally, and if my office was in New York, I would call them.

What Will You Do?

But what about you? What can you lead with that relates to the outcomes your customers are after and issues that they’re dealing with? How can you anticipate their need and hook them emotionally?

If you want to gain velocity by influencing your markets or employees, the first step is to connect on an emotional level. A message that reaches the heart and mind will inspire them to reach out and have a conversation with you. For help in understanding how to make emotional connections and deliver your message effectively, click here.