No matter how small or big your business is, personalizing your customer experience is a perfect way to drive substantial growth. When you get personal, people get emotional. And that’s a powerful thing, considering the fact that up to 95% of purchasing decisions are made emotionally, and later justified logically.

In this video, Scott McKain, Expert on the Ultimate Customer Experience®, shares how you can influence customers’ buying decisions by leveraging personalization and customer emotions.

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