Why Smart Marketing is About Help, Not Hype

Published on September 23, 2022

Featuring Jay Baer, New York Times best-selling author of YOUtility

If you’re wondering how to make your products or services seem more exciting and win attention online, you must ask: “How can we help?” In his book, Youtility, my guest and New York Times bestselling author Jay Baer offers a new approach: marketing that is truly, inherently useful. Watch this video to find out how you can use information and helpfulness to build relationships and gain new customers.

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