Featuring Scott McKain, Expert on the Ultimate Customer Experience® and Author of “Ten Best” Biz Book (Forbes)

Leadership storytelling plays a big role when it comes to driving customer or employee loyalty and engagement.

You might have a sales goal that you want your team to hit or a particular mission for them to buy into. Yet getting them to do it is both art and science. This is where storytelling comes into play.

Stories are fueled with emotion, and emotion moves people to action.

In this video, my guest Scott McKain, Expert on the Ultimate Customer Experience®, shares how you can use storytelling as a leadership tool to achieve the desired results faster. Watch it!