Is Your Target Audience Too Broad?
Published on December 22, 2022
In a perfect world, everyone would be scrambling to buy your product or service. However, while targeting a broader audience may sound like more potential customers, in reality, that’s not the case. In this video, my guest and New York Times bestselling author Jay Baer explains why from an audience perspective, you’ve got to think smaller, not bigger.
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Posted in Customers, Target Audience, Velocity Mindset and tagged customers, Target Audience, Velocity Mindset