How Not Knowing Your Audience Can Cost You Your Job

Published on May 18, 2023

Anheuser-Busch’s misstep on April 1st has turned into a full-blown crisis. Their new Instagram ad managed to offend their core conservative audience, highlighting the consequences when companies aim to expand into new markets without considering their existing customer base. So what lesson can we learn from this mistake? Watch this week’s video training to find out.

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