Month: August 2024

Why Bombas is a Selling Success Story

By John Lusher | August 29, 2024 |

If you want to know how to succeed in sales, look at Bombas. That’s B-O-M-B-A-S, pronounced “bum-bus” socks. That’s right, these are the socks; they’re no-show socks. What I love about them is that they stay in place and are of great quality. But that’s not the reason I’m telling you about Bombas. When Randy…

Selling the Ben Feldman Way

By John Lusher | August 22, 2024 |

In 1912, legendary insurance salesman Ben Feldman was born. In 1942, he joined New York Life Insurance Company. His first few years selling life insurance were very tough. Ben had a very strong stutter, and he couldn’t get his points across. After the first few years of failing miserably, he decided to do things differently.…

How to Grow Revenues by Leveraging Your Assets

By John Lusher | August 15, 2024 |

Are you leveraging your assets? You know, about 12 years ago, I got divorced. When you’re divorced, single, and looking for a new relationship, you often turn to online dating or apps. One thing I quickly realized is that to be successful on those platforms, you need to leverage your assets. I’ve been told by…

How to Build Profitable Relationships

By John Lusher | August 8, 2024 |

Imagine you’re going into the office of a senior decision-maker at a huge Fortune 100 company. He’s had nothing but problems with your company. He bought 200 units of electric timestamps. Every time a trader makes a stamp, it’s the same time for all trades, and they don’t get fined by the SEC. He had…

What’s More Important – Will to Prepare or Will to Win?

By John Lusher | August 1, 2024 |

What’s more important to you? The will to prepare or the will to win? That is a question the Vice President of Sales for Hertz equipment rental division asked me as we were flying together to his national sales meeting, where I was giving the keynote. Without thinking, I said, “The will to prepare.” He…

Archives

Why Bombas is a Selling Success Story

By John Lusher / August 29, 2024 /

If you want to know how to succeed in sales, look at Bombas. That’s B-O-M-B-A-S, pronounced “bum-bus” socks. That’s right, these are the socks; they’re no-show socks. What I love about them is that they stay in place and are of great quality. But that’s not the reason I’m telling you about Bombas. When Randy…

Read More

Selling the Ben Feldman Way

By John Lusher / August 22, 2024 /

In 1912, legendary insurance salesman Ben Feldman was born. In 1942, he joined New York Life Insurance Company. His first few years selling life insurance were very tough. Ben had a very strong stutter, and he couldn’t get his points across. After the first few years of failing miserably, he decided to do things differently.…

Read More

How to Grow Revenues by Leveraging Your Assets

By John Lusher / August 15, 2024 /

Are you leveraging your assets? You know, about 12 years ago, I got divorced. When you’re divorced, single, and looking for a new relationship, you often turn to online dating or apps. One thing I quickly realized is that to be successful on those platforms, you need to leverage your assets. I’ve been told by…

Read More

How to Build Profitable Relationships

By John Lusher / August 8, 2024 /

Imagine you’re going into the office of a senior decision-maker at a huge Fortune 100 company. He’s had nothing but problems with your company. He bought 200 units of electric timestamps. Every time a trader makes a stamp, it’s the same time for all trades, and they don’t get fined by the SEC. He had…

Read More

What’s More Important – Will to Prepare or Will to Win?

By John Lusher / August 1, 2024 /

What’s more important to you? The will to prepare or the will to win? That is a question the Vice President of Sales for Hertz equipment rental division asked me as we were flying together to his national sales meeting, where I was giving the keynote. Without thinking, I said, “The will to prepare.” He…

Read More