Why Bombas is a Selling Success Story
Published on August 29, 2024
If you want to know how to succeed in sales, look at Bombas. That’s B-O-M-B-A-S, pronounced “bum-bus” socks. That’s right, these are the socks; they’re no-show socks. What I love about them is that they stay in place and are of great quality.
But that’s not the reason I’m telling you about Bombas. When Randy Goldberg and David Heath started Bombas in 2013, they had a mission: to donate a pair of socks to homeless shelters for every pair sold.
Their business took off in 2014 after appearing on Shark Tank, where Daymond John invested $200,000 for 17.5% of the company. The rest is history.
By 2023, Bombas had sold over a billion socks and donated over 75 million pairs to homeless shelters.
So what’s the point? If you’re only selling great quality, that’s not enough. It’s just the entry-level requirement to get into the game. To truly succeed, you need to add additional value, just as Bombas did. For them, it was a mission to help society—not as a side charity, but as a core part of their business.
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