What do applicants get wrong in the process of applying to a top-tier college like an Ivy League school? Today they believe that perfect SAT scores are enough to differentiate them.

According to Christopher Rim, founder of Command Education, perfect test scores no longer differentiate students. They are simply the cost of entry. What differentiates students today is their tapping into interests that unleashes their passion.

Since 2015, Command Education has been helping students in the top, elite private high schools. They assign a mentor who themselves has walked through that process, getting accepted into a top-tier school and living the life of a student in a top-tier school.

If you were about to go on that journey, wouldn’t you want a mentor who has gone on a similar journey and has walked in the shoes you’re about to walk in?

It costs parents a whopping $1,500 per hour to coach their teens to tap into their passions, and Command Education is not hurting for business.

Consider that a 100% of their students who applied to Harvard in 2021 got accepted, and nine out of 10 students got accepted into at least one of their top three top-tier schools. They enjoy a 90% referral rate, which my good friend Bill Cates, known as America’s referral coach, would simply love.

So stop competing on issues that do not differentiate you. Find the areas your clients are looking for help in and provide a solution. For Command Education that was helping students tap into their passions. What area of need do your clients have that they are looking for help in? Solve those needs and you will see velocity in growing your sales.

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