Month: October 2024

How to Thrive in a High-Failure Zone

By John Lusher | October 24, 2024 |

Recently, I had dinner with an executive in the baseball industry. He described baseball as a high-failure sport. I love that phrase. Why? Because I’ve always used it in my speeches. Not that phrase exactly, but the idea. Think about it: a hitter getting three hits out of every 10 at-bats is a .300 hitter.…

Surefire Strategy to Instantly Boost Your Sales Close Rate

By John Lusher | October 17, 2024 |

For the past 12 years, I’ve been on retainer, coaching senior executives at a company. In the first two years, I spotted a major issue: they were sending out far too many proposals. How did I know? Their close rate was a dismal 10%. That’s what happens when you’re wasting time on unqualified leads. So…

Prioritizing Experiences: The Key to Achieving Meaningful Results

By John Lusher | October 10, 2024 |

A study published in the Journal of Agriculture and Food Chemistry revealed that a new pill developed in Denmark “mimics the effects and benefits of strenuous exercise without moving a muscle.” Imagine just taking a pill and having all of the same health benefits as if you had run – and I quote – “a…

Do As I Do

By John Lusher | October 3, 2024 |

If you want to gain velocity in your negotiations, you need to practice “do as I do,” not “do as I say.” Let me explain. A few years ago, a vice president of sales called me and asked to keynote his opening sales kickoff meeting. We discussed what I would cover, and when he asked…

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How to Thrive in a High-Failure Zone

By John Lusher / October 24, 2024 /

Recently, I had dinner with an executive in the baseball industry. He described baseball as a high-failure sport. I love that phrase. Why? Because I’ve always used it in my speeches. Not that phrase exactly, but the idea. Think about it: a hitter getting three hits out of every 10 at-bats is a .300 hitter.…

Read More

Surefire Strategy to Instantly Boost Your Sales Close Rate

By John Lusher / October 17, 2024 /

For the past 12 years, I’ve been on retainer, coaching senior executives at a company. In the first two years, I spotted a major issue: they were sending out far too many proposals. How did I know? Their close rate was a dismal 10%. That’s what happens when you’re wasting time on unqualified leads. So…

Read More

Prioritizing Experiences: The Key to Achieving Meaningful Results

By John Lusher / October 10, 2024 /

A study published in the Journal of Agriculture and Food Chemistry revealed that a new pill developed in Denmark “mimics the effects and benefits of strenuous exercise without moving a muscle.” Imagine just taking a pill and having all of the same health benefits as if you had run – and I quote – “a…

Read More

Do As I Do

By John Lusher / October 3, 2024 /

If you want to gain velocity in your negotiations, you need to practice “do as I do,” not “do as I say.” Let me explain. A few years ago, a vice president of sales called me and asked to keynote his opening sales kickoff meeting. We discussed what I would cover, and when he asked…

Read More