Month: April 2025
In his groundbreaking book Activate Your Brain, Scott Halford lays out the Five C’s of neuroscience—five triggers that, when activated, increase the chance of success in any pitch, proposal, or conversation. They are: control, certainty, completion, choice, and context. Today, I want to focus on just two: control and certainty—and how they played a major role…
For 17 years, Rory McIlroy chased one dream. He had already conquered the PGA Championship. He stood atop the U.S. Open. He lifted the Claret Jug at The Open. But Augusta—home of the Masters—always found a way to say no. In 2011, he led by four heading into Sunday. The golf world expected a coronation.…
Tariffs are dominating the headlines, and the fear keeping business leaders up at night—loss of control, loss of security. Nobody knows where this is headed. That kind of uncertainty crushes confidence, and when confidence disappears, people pull back. But if you have been in business long enough, you have seen this before. Back in 1983,…
Want to know how the Yankees crushed 19 home runs in just five games? It wasn’t luck—it was leverage. Talk to any exec in pro sports, and they’ll tell you that at the top, the difference between elite players is razor-thin. So how do you gain a competitive edge? If you are the New York…
In his groundbreaking book Activate Your Brain, Scott Halford lays out the Five C’s of neuroscience—five triggers that, when activated, increase the chance of success in any pitch, proposal, or conversation. They are: control, certainty, completion, choice, and context. Today, I want to focus on just two: control and certainty—and how they played a major role…
For 17 years, Rory McIlroy chased one dream. He had already conquered the PGA Championship. He stood atop the U.S. Open. He lifted the Claret Jug at The Open. But Augusta—home of the Masters—always found a way to say no. In 2011, he led by four heading into Sunday. The golf world expected a coronation.…
Tariffs are dominating the headlines, and the fear keeping business leaders up at night—loss of control, loss of security. Nobody knows where this is headed. That kind of uncertainty crushes confidence, and when confidence disappears, people pull back. But if you have been in business long enough, you have seen this before. Back in 1983,…
Want to know how the Yankees crushed 19 home runs in just five games? It wasn’t luck—it was leverage. Talk to any exec in pro sports, and they’ll tell you that at the top, the difference between elite players is razor-thin. So how do you gain a competitive edge? If you are the New York…