Want to know how the Yankees crushed 19 home runs in just five games? It wasn’t luck—it was leverage. Talk to any exec in pro sports, and they’ll tell you that at the top, the difference between elite players is razor-thin. So how do you gain a competitive edge?

If you are the New York Yankees, you swing torpedo bats. These bats are built using analytics and physics, each custom-designed based on where a player tends to hit the ball. The Yankees analyzed that data and shifted the meat of the bat closer to the handle, giving each hitter a bigger sweet spot exactly where they needed it.

The result?

A record-breaking start to the 2025 season—19 homers in five games.

Now here is the kicker—not every player uses it. Even Aaron Judge, the king of home runs, still swings old school. But the message is clear: top producers use tools to stay on top.

The same goes for sales. If you are relying just on your skill set, you are going to get left behind. Today’s version of the torpedo bat in sales? AI. AI that helps you write better emails, build smarter presentations, and personalize your pitch so deeply that it feels like it was made just for the client. You can even create custom videos, theme songs for your company, and blogs that connect with your audience on a whole new level.

The tools won’t replace your talent—but talent without tools? That’s a disadvantage. As a top sales consultant and top sales keynote speaker, I have seen firsthand how the best in the business stay ahead—they leverage every tool available to gain an edge. Top producers evolve – are you?

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