Apple just launched the iPhone Air—the thinnest iPhone ever. Which is great, except until you lose it between the couch cushions and need Find My iPhone just to finish a text.

But here’s the bigger question: why would Apple risk redesigning its most profitable product to be thinner, lighter, and faster? The answer is simple: they know if they don’t keep evolving, they’ll fall behind. The Plus model wasn’t performing. People weren’t upgrading. So Apple created the Air—something bold, new, and irresistible.

That’s the Velocity Mindset in action. Velocity is not just speed; it’s speed with direction. Apple didn’t just say, “Let’s go thinner.” They asked, “Where do we need to go so our customers move with us?”

And here’s the key: sometimes, to gain velocity, you have to pause, step back, see what’s not working, and try something new. There’s an old saying: stop throwing good money after bad.

So ask yourself: are you still pushing Plus models in your business—ideas, strategies, and habits that are no longer performing—or are you introducing your version of the Air, something fresh, bold, and aligned with where the market is going? The leaders who win are the ones who constantly remove resistance and redesign for the future.

My challenge to you this week: identify one Plus model in your life or business that’s weighing you down and replace it with an Air version. Because in the end, velocity isn’t about being thin—it’s about being clear on direction and moving people forward faster.

And if Apple can redesign the iPhone, you can certainly redesign that Monday morning meeting that puts everyone to sleep.

Now, if you are a sales leader ready to cut through resistance, accelerate growth, and align your team with laser-sharp direction, let’s talk. I’ve helped executives on six continents achieve extraordinary results faster—and I’d like to do the same for you. Schedule your free Velocity Mindset call today and discover how clarity and focus can transform your results. https://calendly.com/ronkarr/30min

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