We were trained to think linearly. In English we read left to right; in Hebrew we go right to left. I do not care which way you go — you are still thinking linearly. That is the problem. I do not want you to think linearly. I want you to think upwards. I want you to think backwards. I want you to think in circles. I want you to think diagonally. I want you to think 360.

Why?

Because if you just think linearly, you are sabotaging yourself. You are not playing with a full deck of opportunities.
When you consider the whole equation, other bits of information can — and quite possibly will — arm you with more ammunition to build an incredible value proposition for why people should do what you are asking, whether they are your employees or people you are trying to raise funds from.

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