I recently received a sales message that opened by telling me the sender and I were in the same business.

There was only one problem.

We weren’t.

The sender had my name. He had a template. But he clearly hadn’t taken the time to understand what I actually do, who I serve, or whether what he was offering was relevant to me.

That isn’t personalization.

And today, it’s easier than ever to make this mistake.

AI, automation, sequencing tools, and CRM platforms give sales professionals incredible ways to reach more people faster. But there’s a danger in confusing personalized technology with personalized communication.

Using someone’s first name isn’t enough.

Neither is mentioning their company, inserting their job title, or adding a sentence generated from their LinkedIn profile if the rest of your message could have been sent to 500 other people.

Your prospect is asking a much more important question:

Do you understand me? Do you understand where I’m trying to go? Do you understand the problems standing in my way? Do you understand enough about my business to explain why this conversation is worth having?

That’s where real personalization begins.

The goal of prospecting isn’t to prove you have great automation. It’s to create enough relevance and value that another human being wants to continue the conversation.

Before you hit send, ask yourself one question:

Does this message demonstrate that I understand something meaningful about this person—or did I simply insert their name into my pitch?

Because your prospects know the difference. And increasingly, they’re ignoring the people who don’t.

That’s the difference between simply reaching someone and actually connecting with them.

If you’re ready to improve the way you communicate, prospect, and create opportunities, schedule a complimentary Velocity Mindset call:
https://calendly.com/ronkarr/30min

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