John Lusher

The Secret to Telling Stories That Win Support

By John Lusher | September 30, 2025 |

Have you ever listened to a story and halfway through thought, “Wait, what’s the point here?” If you’ve been there, you know how painful it can be. That’s why the most powerful and efficient way to tell a story is to start with the point. Why? Because when you lead with the point, you immediately…

 Our Feelings Drive Our Actions

By John Lusher | September 26, 2025 |

Our feelings drive our actions. Think about it: you wake up in the morning, and you don’t feel like working out because you had a little too much wine the night before. What happens? You skip the workout. That’s the power of feelings—they drive what we do. The same principle applies in business. Our feelings…

What Apple’s iPhone Air Teaches Us About Velocity

By John Lusher | September 16, 2025 |

Apple just launched the iPhone Air—the thinnest iPhone ever. Which is great, except until you lose it between the couch cushions and need Find My iPhone just to finish a text. But here’s the bigger question: why would Apple risk redesigning its most profitable product to be thinner, lighter, and faster? The answer is simple:…

Timing is Everything

By John Lusher | September 11, 2025 |

I’m standing in Beaver Creek, Colorado, where they’re having an Oktoberfest on Labor Day weekend. Now, why would they have an Oktoberfest on Labor Day? It’s quite simple—it’s all about timing. The one thing that really screws up velocity is not knowing the exact timing of when to work on something. Without that, you waste…

The Hidden Secret to Exceeding Everyone’s Expectations 

By John Lusher | September 5, 2025 |

You know, people always ask me—they want to go faster. And I say, “If you just want to go faster, I can put you in a Ferrari, point you at a brick wall, and tell you to step on it.” That will get you faster results, but not the kind you want. It would be…

Driving Real Results—Not Just Speed—in Leadership

By John Lusher | August 27, 2025 |

Hey, Velocity Champions—it’s Ron Karr® coming at you, and I promise this video will move faster than your Wi-Fi on a Monday morning. Let’s talk about the Velocity Mindset—not just speed, but speed with direction. If you’re getting nowhere fast, congratulations: you’re officially on a hamster wheel. And unless your life goal is to break…

The Email I Wish I Hadn’t Sent (and the Lesson You Need to Hear)

By John Lusher | August 19, 2025 |

You ever have one of those weeks where you put all your energy into a big project—like a mailing blast about the Velocity Mindset®—and then, with the excitement of a kid launching a rocket, you hit send, only for the results to come crashing down like a soufflé in an earthquake? Yeah, me too. So…

What Climbing a Mountain Taught Me About Winning in Business and Life

By John Lusher | August 12, 2025 |

Look at this beautiful view. I’m sitting on top of a mountain called the Airport Road Vortex, where you actually feel creativity and energy coming up. But to get here, you had to climb up a huge mountain, which for me was a challenge. You see, for the past 15 years, I’ve had a lot…

$250k For a Parking Space? Sales Lessons You Can’t Ignore.

By John Lusher | August 5, 2025 |

A parking space in New York City just sold for $250,000. Yes, you heard that right. Imagine realtors now selling standalone parking spaces and garages for the price of a house. What’s next? Open houses for parking spots? “Welcome to Spot 7B: exposed concrete, partial wall view, plenty of character.” But here’s the kicker—that $250,000…

The $200 Million Deal Almost Died—Until This One Question Saved It

By John Lusher | July 29, 2025 |

Welcome to part three of the $200,000,000, 10-year deal—the moment we had to go around the system and head straight to the economic buyer. We had already done a great needs assessment. We were innovative. And our client’s customer’s bid was written based on our client’s specs and innovative ideas. That gave their customer the…

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The Science Behind Getting Prospects to Say Yes Faster

By John Lusher / December 11, 2025 /

Before you even introduce yourself, your prospect’s hormones have already voted on you. The question is: did you win? In the first few seconds of any interaction, their brain is quietly—but decisively—determining whether to trust you, engage with you, or shut down completely. And it all comes down to three key hormones neuroscience identifies: cortisol,…

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The Moment I Stopped Feeling Like a Fraud

By John Lusher / December 3, 2025 /

You know, there’s a phrase from my childhood that stuck with me for decades. It wasn’t inspirational. It wasn’t wise. It was—“You’re a fraud.” My father said it to me. T And it became a lightning bolt that hit me every single time I tried to do something big. And here’s the worst part… There…

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Happy Thanksgiving from Karr Associates, Inc.

By John Lusher / November 25, 2025 /

You know, every year around this time, we hear the same thing: it’s Thanksgiving, time to give thanks. And while that’s a beautiful tradition, I want to challenge that thinking a little. Giving thanks should never be limited to one day a year. If you’re living the Velocity Mindset, gratitude is not an event—it’s a…

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The Surprising Origin of the Velocity Mindset®

By John Lusher / November 18, 2025 /

Have you ever had a challenge so painful that you waited years to face it? But there were a couple of things I dealt with when I was younger, too. One was an addiction issue, and I open my keynotes with that. Another was that I couldn’t enunciate the letter R, so I was bullied…

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How Do You Grow Faster? With Clarity and Purpose

By John Lusher / November 12, 2025 /

When CEOs ask me, “Ron… how do I grow faster?” I tell them the truth: You don’t need more speed. You need clarity… and purpose. Because speed without direction? That’s just an expensive burnout. I’ve had the privilege of sharing this approach with audiences in over 20 countries, helping 200,000+ leaders, executives, and sales professionals achieve results they…

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The Neuroscience of Trust: Unlock the One Hormone That Drives Influence

By John Lusher / November 6, 2025 /

Ever wonder why some conversations instantly build trust while others fall flat, especially when money is involved? It all comes down to chemistry, not charm. The key ingredient is oxytocin, the hormone that makes people feel safe, connected, and willing to believe in you. Oxytocin is the love hormone, the trust hormone. My doctor once…

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Third Down, Life and Your Velocity

By John Lusher / October 28, 2025 /

You ever notice in football how the most exciting play isn’t the touchdown—it’s third down? That’s when everything is on the line: the tension, the fans holding their breath. And in Kansas City, one man’s voice made that moment legendary for 16 years—Dale Carter. But recently, he quit. Just walked away. Why? Because management crossed…

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This Single Hormone Determines Whether Prospects Say “Yes” or Walk Away

By John Lusher / October 23, 2025 /

We all have a fight-or-flight hormone called cortisol. You don’t get rid of it—it’s in you. If you’re trying to influence someone, even before you start talking, the first thing you have to do is create a safe environment that makes them want to engage. Think about it like this: 0 to 2: Nothing is bothering…

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The Secret to Leading Change Without The Title

By John Lusher / October 15, 2025 /

Have you ever thought, “I can’t lead because I don’t have a title?” Here’s the truth: you don’t need a title to lead change. You need influence—and influence is the currency of leadership. The Velocity Mindset® teaches us that velocity is speed with direction. Titles don’t create direction; clarity of purpose and influence do. When…

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The Thinking Pattern That is Holding You Back

By John Lusher / October 7, 2025 /

We were trained to think linearly. In English we read left to right; in Hebrew we go right to left. I do not care which way you go — you are still thinking linearly. That is the problem. I do not want you to think linearly. I want you to think upwards. I want you…

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