John Lusher

HOW TO GAIN VELOCITY WHEN A DEAL IS STALLED

By John Lusher | July 27, 2020 |

Picture this: You have a buyer, but they either can’t convince their boss to move forward with the deal or are simply not interested. Now you want to escalate the call to their boss. How do you do it without ticking off the buyer? #VelocityMindset #CloseDeals #MasterSales

How Well Do You Manage Your Four C’s?

By John Lusher | July 24, 2020 |

In his book “Activate Your Brain,” Scott Halford talks about the four Cs we need to be at our optimum best: Certainty, Control, Completion, and Choice. But how do you manage your four Cs in tough times, like this pandemic? Find out in today’s video. #VelocityMindset #CrisisManagement #control #certainty #choice #completion

WHAT STORY DO YOU TELL YOURSELF?

By John Lusher | July 22, 2020 |

We often tell ourselves a story that we can’t do something for whatever reason. The moment you say this, you convince yourself that that is the truth. That’s when you stop thinking and your creativity stops.   So what shall you do next time you get stuck and feel like you can’t accomplish something? Find out…

HOW TO CREATE VELOCITY IN YOUR LIFE WITH INGENUITY

By John Lusher | July 20, 2020 |

There have been several reports in the news of how young people are being very creative in getting around the liquor laws. There are teenagers who realized that by wearing masks, they can mislead the store owners about how old they really are. Now, I applaud them for their creativity. But imagine what would have…

HOW DO YOU FIGHT A WORLD WAR WITH VELOCITY?

By John Lusher | July 17, 2020 |

Today, we are fighting World War Three when it comes to the Coronavirus. It is different than the first two world wars, because this time the enemy is invisible. But there is one key strategy we can borrow from the previous two wars to defeat COVID-19. #VelocityMindset #DefeatCOVID19    

WHAT DO YOU DO WHEN PEOPLE ARE NOT BUYING YOUR SERVICES?

By John Lusher | July 15, 2020 |

When business is down, are you limiting your beliefs on how to look for new opportunities, or are you looking for new creative ways to leverage your expertise in ways you have never done before? I’d like to introduce you to Wally Feresten, SNL’s “Cue Card Guy.” For the past 30 years, Wally has been…

USING YOUR INTUITION DURING TOUGH TIMES

By John Lusher | July 13, 2020 |

Part of being a strong leader is knowing how to use your intuition. So how do you tap into your subconscious mind to find the right solutions to the problems you face? And how do you use intuition during tough times to acquire new clients and achieve the success that you desire? I was interviewed…

How Far Do Your Rights Go?

By John Lusher | July 10, 2020 |

When you look to gain Velocity and achieve the success that you desire, do you only care about yourself or consider other people’s interest as well? #VelocityMindset #wearamask #ConstitutionalRights

DO YOUR THOUGHTS HELP YOU SOLVE YOUR PROBLEMS?

By John Lusher | July 8, 2020 |

Whenever you have a problem that needs to be resolved, there is one question you can ask yourself to help you get clarity, gain Velocity and set yourself on the path to the destination you desire. What’s that one question? Watch today’s video to find out. #VelocityMindset #PositivityCoach #ProblemSolving

ARE YOU WORKING TOO HARD TO CLOSE THE WRONG DEAL?

By John Lusher | July 6, 2020 |

If you are working too hard to get someone to accept your ideas, you have to start asking yourself if this is the right deal. When you work too hard on one deal, you take too much time away from getting the other deals you still need to achieve your goal for the year and…

Archives

The Danger of Being Successful  

By John Lusher / March 5, 2026 /

We just watched the Olympics — the best in the world. They’re already champions. Already proven. And yet they train like they have everything to prove. Why? Because they understand a truth most leaders forget: Past success is the fastest path to complacency. You’ve built revenue. You’ve built a reputation. You’ve built a team. But…

You Don’t Have a Talent Problem. You Have a Direction Problem.

By John Lusher / March 2, 2026 /

In the mid-2000s, I was lying in a hospital bed recovering from back surgery when a difficult question hit me: What haven’t I done with my life? And why? When you’re forced to slow down, clarity shows up. I realized that unrealized goals rarely come down to talent or opportunity. They come down to three…

Stop Improving. Start Defining Outcomes.

By John Lusher / February 24, 2026 /

Most professionals ask the wrong question. They ask: “How do I improve what I’m already doing?” High performers ask: “What outcome do I really want to achieve?” That shift changes everything. Because when you focus on activity, you stay busy. When you focus on outcomes, you become strategic. And here’s the real problem… We let…

The Question That Matters More Than AI Right Now

By John Lusher / January 28, 2026 /

Things like AI and other issues come second. The first question is: what do you want to achieve for yourself? If you are not happy with what you are achieving on an annual basis, what would make you happy? What would make you feel fulfilled? It has to be specific, and it has to be…

The Hidden Cost of Discounting

By John Lusher / January 21, 2026 /

Let’s talk about what’s happening in the market right now: tariffs, inflation, supply chain pressure, price. Customers are cautious. Decisions are slower. And suddenly everyone’s favorite strategy is discounting, because nothing says “premium solution” like dropping your price faster than your confidence.  Inside the company, it usually sounds like this: Sales says, “We’ve got to…

The Real Point Where Momentum Breaks Down (and Why Most Executives Miss It)

By John Lusher / January 14, 2026 /

Most people think velocity is blocked by outside forces—other people, missed signals, bad timing. The truth is far more uncomfortable…and far more powerful.  It turns out the biggest obstacle that gets in our way is internal, and it starts with the stories we create every day. Everything that someone says or does to you, you…

Every Word Matters: How Emotional Triggers Shape Success

By John Lusher / January 6, 2026 /

Every conversation you have is shaping a story in someone else’s mind—and if you are not aware of it, that story could be working against you. We are emotional creatures. Like a strength, it can help us—but if it is overused, it becomes a weakness. Anything you say to me or do to me, all…

Before You Finalize Your 2026 Plan, Watch This

By John Lusher / December 22, 2025 /

A quick question: have you ever shared what you thought was a brilliant idea, and the reaction you got back was a polite nod, crossed arms, or the classic, “Yeah, let’s think about it”? Same idea, same words, same logic and yet it landed with all the impact of a wet noodle. Here’s why. Have…

The Part of Storytelling Almost Everyone Leaves Out

By John Lusher / December 16, 2025 /

I became a speaker for the wrong reason. I figured if I could be on stage and slay my dragons by being proverbially naked in front of the audience, then I had made it and gotten rid of all my fears. That’s not true. That was being self-focused, and it didn’t help the audience. I…

The Science Behind Getting Prospects to Say Yes Faster

By John Lusher / December 11, 2025 /

Before you even introduce yourself, your prospect’s hormones have already voted on you. The question is: did you win? In the first few seconds of any interaction, their brain is quietly—but decisively—determining whether to trust you, engage with you, or shut down completely. And it all comes down to three key hormones neuroscience identifies: cortisol,…