John Lusher
You may have heard that in marketing you need ten touch points before someone will actually buy from you. That may seem like a lot. The reality is, however, that getting to ten touch points is not as difficult as you may think. In today’s video, I clarify what a touch point is and what…
I often see people taking any and all opportunities that come their way. The problem is that chasing wrong opportunities will only create resistance and drag down your Velocity. For when you take an opportunity that is not suited for you, the time and effort that you are putting into it means you cannot put…
As you pave your way out of the COVID-19 crisis, you have to make up for lost time and lost revenues – and you have to do it fast! Yet, getting your customers’ attention is now harder than ever. The modes of communication have changed, and you no longer can visit them in person. At…
Keeping our promises is critical for gaining trust in the world. Yet, there are times we make promises we can’t keep out of desire to make others feel good. This is the worst thing we can do, as the people we make our promise to then make their own contingency plans based on what they…
How do you get your customers’ attention post COVID-19? How do you get them to listen, when they themselves are in the midst of the crisis? As you reopen and rebuild your business in the new economy, engaging your customers is a critical component to rising from the slumber of COVID-19. The good news is…
How often do you push your perspective on the people you are trying to influence, when it has nothing to do with their perspective of what they are trying to achieve? To gain Velocity in life and business, take the time to figure out what people are thinking about. What are their challenges? What are…
This week, I received an email from a client of mine who said: “Ron, you know when we closed down for COVID-19 and we reevaluated all of our business practices and realized there are some things we can do better. The questions is when we call back our customers and they want to go back…
How much time do you waste beating yourself up over something that you think you should’ve done or said on a previous conversation? We all have done that, but all it does is makes us focus on the negative and strips away Velocity from us. So what should you do instead? Watch today’s video to…
The last couple of weeks have been trying for all of us around the world, when it comes to the issues of race and unconscious bias. Â As leaders, we must understand that the first step in solving the problem is acknowledging other people’s pain and having empathy. Then and only then can we sit down…
Today is indeed a special day. Manhattan opens up for the firs time in 3 months of being on lockdown due to the COVID-19 pandemic. Living in this area, I can tell you that six weeks ago many of us did not see this day coming. Â New York City suffered 24,000 unimaginable deaths. New Jersey…
Things like AI and other issues come second. The first question is: what do you want to achieve for yourself? If you are not happy with what you are achieving on an annual basis, what would make you happy? What would make you feel fulfilled? It has to be specific, and it has to be…
Let’s talk about what’s happening in the market right now: tariffs, inflation, supply chain pressure, price. Customers are cautious. Decisions are slower. And suddenly everyone’s favorite strategy is discounting, because nothing says “premium solution” like dropping your price faster than your confidence. Inside the company, it usually sounds like this: Sales says, “We’ve got to…
Most people think velocity is blocked by outside forces—other people, missed signals, bad timing. The truth is far more uncomfortable…and far more powerful. It turns out the biggest obstacle that gets in our way is internal, and it starts with the stories we create every day. Everything that someone says or does to you, you…
Every conversation you have is shaping a story in someone else’s mind—and if you are not aware of it, that story could be working against you. We are emotional creatures. Like a strength, it can help us—but if it is overused, it becomes a weakness. Anything you say to me or do to me, all…
A quick question: have you ever shared what you thought was a brilliant idea, and the reaction you got back was a polite nod, crossed arms, or the classic, “Yeah, let’s think about it”? Same idea, same words, same logic and yet it landed with all the impact of a wet noodle. Here’s why. Have…
I became a speaker for the wrong reason. I figured if I could be on stage and slay my dragons by being proverbially naked in front of the audience, then I had made it and gotten rid of all my fears. That’s not true. That was being self-focused, and it didn’t help the audience. I…
Before you even introduce yourself, your prospect’s hormones have already voted on you. The question is: did you win? In the first few seconds of any interaction, their brain is quietly—but decisively—determining whether to trust you, engage with you, or shut down completely. And it all comes down to three key hormones neuroscience identifies: cortisol,…
You know, there’s a phrase from my childhood that stuck with me for decades. It wasn’t inspirational. It wasn’t wise. It was—“You’re a fraud.” My father said it to me. T And it became a lightning bolt that hit me every single time I tried to do something big. And here’s the worst part… There…
You know, every year around this time, we hear the same thing: it’s Thanksgiving, time to give thanks. And while that’s a beautiful tradition, I want to challenge that thinking a little. Giving thanks should never be limited to one day a year. If you’re living the Velocity Mindset, gratitude is not an event—it’s a…
Have you ever had a challenge so painful that you waited years to face it? But there were a couple of things I dealt with when I was younger, too. One was an addiction issue, and I open my keynotes with that. Another was that I couldn’t enunciate the letter R, so I was bullied…