John Lusher

WHAT’S SO SPECIAL ABOUT TODAY?

By John Lusher | June 8, 2020 |

Today is indeed a special day. Manhattan opens up for the firs time in 3 months of being on lockdown due to the COVID-19 pandemic. Living in this area, I can tell you that six weeks ago many of us did not see this day coming.  New York City suffered 24,000 unimaginable deaths. New Jersey…

ARE YOU IN ALIGNMENT WITH THE PEOPLE YOU SERVE?

By John Lusher | June 5, 2020 |

Earlier, I gave you the definition of Velocity as being Speed with Direction. Today, I am adding the new component. Velocity is Speed with Direction + Alignment. Alignment is a key piece to Velocity. If you don’t have Alignment with the people you serve, you will not have Velocity and it will impede your success.…

THE POWER OF THE PAUSE

By John Lusher | June 3, 2020 |

Did you know that you can gain Velocity by pausing more? COVID-19 forced all of us to take a pause in life. It allowed us to rethink our goals and to make sure our actions are supporting them. But in reality, pausing is an action that should be done on a daily basis. The more…

HOW TO LEVERAGE THE COVID-19 PROBLEM SOLVING APPROACH IN YOUR LIFE AND BUSINESS

By John Lusher | May 29, 2020 |

Shhhhh Please don’t tell anybody this, but I have a true confession. I gained 12 pounds since the lockdown started, I call it the “COVID Gain”.  It’s a problem that I have to solve because I don’t want to gain any more weight and I want to lose it.  So when I was looking for…

HOW TO CLOSE DEALS FASTER IN TODAY’S ECONOMY?

By John Lusher | May 27, 2020 |

While many businesses are just now getting introduced to virtual meetings, my clients have been using Zoom for years as a way to improve their closing ratio. By presenting their proposals via video calls, they’ve been able to increase their chances of closing deals, add velocity and close the deals faster. So what should you be…

DO YOU TRULY UNDERSTAND THE WORLD OF THOSE WHO YOU INTERACT WITH?

By John Lusher | May 22, 2020 |

Whenever someone says or does something to you, do you automatically respond from your world? Or do you take the time to peel the curtains aside of the other person’s world and go inside to truly understand what they are dealing with? In today’s video, we learn a powerful lesson from Jerry Stiller, the iconic…

HOW TO MOVE A DEAL FORWARD WHEN YOU ARE STUCK IN DISAGREEMENT?

By John Lusher | May 20, 2020 |

In today’s video, I share a simple solution I offered to @UPS back in 1997, when it was losing business to @FedEx following its first and only strike. It’s the same solution that you can use today to move a deal forward whenever you are on the other side, stuck on an issue you both…

What is Your Goal?

By John Lusher | May 18, 2020 |

When I’m coaching CEOs or sales executives, I ask them: “What is your goal for the call?”  Often, they have the wrong goal in mind, which leads them to different actions that don’t deliver the results that they want. More importantly, it is stripping them of Velocity and makes them waste a lot of time.…

How Well Do You Deal with Temptation?

By John Lusher | May 15, 2020 |

As we deal with these difficult times of being isolated alone, there is temptation around us each and every minute of the day. Before you give in, think about what you really want to accomplish and ask yourself: “Is this really going to help me get there?” If it is not, don’t do it. If…

5 Strategies for Dealing With the Unexpected

By John Lusher | May 14, 2020 |

Here is the interview I just completed on Fox News 26 In Houston. The topic is 5 Strategies for Dealing With the Unexpected.

Archives

Why Linear Thinking is Costing You Sales

By John Lusher / July 16, 2026 /

Most salespeople don’t lose deals because of price. They don’t lose because of the competition. And they rarely lose because of the economy. More often than not, they lose because they’re approaching every opportunity with the same linear thinking they’ve been taught since childhood. From the time we enter school, we’re trained to follow the…

Fortune Lies in Impact

By John Lusher / July 9, 2026 /

Fame can be addictive. Not just celebrity fame. Business fame. Leadership fame. Social media fame. The kind of visibility that makes people feel seen, validated, and recognized. But when attention becomes the goal, direction often changes. People start making decisions for reactions instead of results. They chase clicks instead of contribution. They prioritize visibility instead…

When You’re Down 29, Take the Next Shot

By John Lusher / June 25, 2026 /

When You’re Down 29, Take the Next Shot There are moments in business, leadership, and life when the scoreboard looks ugly. You are behind. The pressure is rising. The odds look impossible. The people around you may start acting like the outcome has already been decided. But the leaders and teams who ultimately win are…

The Cost of Delay

By John Lusher / April 9, 2026 /

  The One Sentence That Revealed a Leadership Problem In a recent leadership meeting, I heard a sentence that immediately told me something was wrong. A senior team member finally said: “Just tell us what you want and how you want it — and we’ll do it.” Think about that. That statement didn’t come from…

The Leader Who Reminded Us That Everybody Matters

By John Lusher / April 6, 2026 /

On March 20th, Bob Chapman passed away at the age of 86. A few years ago, I had the privilege of interviewing Bob, CEO of Barry-Wehmiller and author of Everybody Matters. Bob built a $3 billion global company—but what made him extraordinary wasn’t just the business success. It was how he viewed leadership. Bob believed leadership and…

When Waiting Becomes The Biggest Risk

By John Lusher / March 26, 2026 /

  Last week I spoke about a moment every leader eventually faces: Go or no-go. But there’s another risk that doesn’t get talked about enough. Waiting too long to decide. Think about an airplane accelerating down the runway. Pilots are watching everything—speed, engines, weather, runway conditions. They know there’s a precise moment when they must…

The Moment Leaders Must Decide: Go or No-Go

By John Lusher / March 19, 2026 /

Right now, a lot of companies are waiting. Waiting feels safe. But hesitation kills velocity. Now—velocity isn’t about moving fast. Sometimes the smartest move is to pause and ask: “What’s not working?” But there’s a point—like a plane on a runway— where waiting becomes the biggest risk. That’s when leaders must decide: Go or no-go. Not…

The Will To Win in The Age of AI

By John Lusher / March 16, 2026 /

AI can write emails. AI can analyze data. AI can generate ideas. So if everyone has access to the same powerful tools, why do some leaders still outperform everyone else? Because the real advantage has nothing to do with technology. In the end, success will belong to those who know exactly where they’re going and have…

The Danger of Being Successful  

By John Lusher / March 5, 2026 /

We just watched the Olympics — the best in the world. They’re already champions. Already proven. And yet they train like they have everything to prove. Why? Because they understand a truth most leaders forget: Past success is the fastest path to complacency. You’ve built revenue. You’ve built a reputation. You’ve built a team. But…

You Don’t Have a Talent Problem. You Have a Direction Problem.

By John Lusher / March 2, 2026 /

In the mid-2000s, I was lying in a hospital bed recovering from back surgery when a difficult question hit me: What haven’t I done with my life? And why? When you’re forced to slow down, clarity shows up. I realized that unrealized goals rarely come down to talent or opportunity. They come down to three…