John Lusher
Did you know that you can gain Velocity by pausing more? COVID-19 forced all of us to take a pause in life. It allowed us to rethink our goals and to make sure our actions are supporting them. But in reality, pausing is an action that should be done on a daily basis. The more…
Shhhhh Please don’t tell anybody this, but I have a true confession. I gained 12 pounds since the lockdown started, I call it the “COVID Gain”. It’s a problem that I have to solve because I don’t want to gain any more weight and I want to lose it. So when I was looking for…
While many businesses are just now getting introduced to virtual meetings, my clients have been using Zoom for years as a way to improve their closing ratio. By presenting their proposals via video calls, they’ve been able to increase their chances of closing deals, add velocity and close the deals faster. So what should you be…
Whenever someone says or does something to you, do you automatically respond from your world? Or do you take the time to peel the curtains aside of the other person’s world and go inside to truly understand what they are dealing with? In today’s video, we learn a powerful lesson from Jerry Stiller, the iconic…
In today’s video, I share a simple solution I offered to @UPS back in 1997, when it was losing business to @FedEx following its first and only strike. It’s the same solution that you can use today to move a deal forward whenever you are on the other side, stuck on an issue you both…
When I’m coaching CEOs or sales executives, I ask them: “What is your goal for the call?” Often, they have the wrong goal in mind, which leads them to different actions that don’t deliver the results that they want. More importantly, it is stripping them of Velocity and makes them waste a lot of time.…
As we deal with these difficult times of being isolated alone, there is temptation around us each and every minute of the day. Before you give in, think about what you really want to accomplish and ask yourself: “Is this really going to help me get there?” If it is not, don’t do it. If…
Here is the interview I just completed on Fox News 26 In Houston. The topic is 5 Strategies for Dealing With the Unexpected.
Is Velocity Mindset® a Sprint or a Marathon? Today’s video is a lesson on how to live your life with the Velocity Mindset® from renowned and legendary comedian Jerry Stiller, who passed away of natural causes at the age of 92 this week.
Many clients are calling asking me how do they keep their existing business when the world has shut down. My answer is simple: “Treat every existing client like they are a prospect.” In today’s video, I show how you can reformulate your value proposition to make it relevant to today’s issues. This is the best…
I recently received an honor that caused me to reflect on an entire career. I was inducted into the 2026 Legends of the Speaking Profession. For someone who has spent decades speaking professionally, you might assume that communication always came naturally to me. It didn’t. As a teenager, I had a speech impediment that prevented…
There are people who become successful. There are people who become famous. And then there are those rare individuals who become something much greater. Dolly Parton became an icon. Her story didn’t begin with wealth, connections or opportunity. She grew up as one of 12 children in a one-room cabin in the mountains of Tennessee.…
Vince Lombardi famously said: “Leaders aren’t born, they are made. And they are made just like anything else, through hard work.” I agree. Leadership requires effort. It requires discipline, repetition, resilience and a willingness to keep improving. But there’s another piece we cannot afford to overlook: Hard work only creates meaningful progress when it is…
I recently received a sales message that opened by telling me the sender and I were in the same business. There was only one problem. We weren’t. The sender had my name. He had a template. But he clearly hadn’t taken the time to understand what I actually do, who I serve, or whether what…
Some of the biggest breakthroughs in business don’t begin with a brilliant answer. They begin with a different question. I recently came across the story of an industry built around companies purchasing life insurance policies from policyholders. Traditionally, everyone viewed life insurance through essentially the same lens: Buy the policy. Pay the premiums. Eventually, the…
Most communication problems are not caused by what we say. They happen because of what the other person believes they heard. People do not listen to words in isolation. They listen through filters shaped by past experiences, assumptions, emotions, expectations, and beliefs. Those filters can completely change the meaning of a message. I might say:…
In today’s business environment, leaders and sales teams are being pushed to move faster, produce more, adopt new tools, and deliver immediate results. But moving faster does not automatically mean moving forward. One of the most important principles of the Velocity Mindset® is to start with the end in mind, but first, you must make…
Markets are volatile. Budgets are tightening. International tensions are affecting supply chains, energy prices, and business confidence. For leaders, the pressure is real. But here is the brutal truth: Uncertainty does not destroy companies. Inaction does. When fear enters the boardroom, decisions slow down. Investments are delayed. Teams lose confidence. Organizations begin waiting for conditions…
Most salespeople don’t lose deals because of price. They don’t lose because of the competition. And they rarely lose because of the economy. More often than not, they lose because they’re approaching every opportunity with the same linear thinking they’ve been taught since childhood. From the time we enter school, we’re trained to follow the…
Fame can be addictive. Not just celebrity fame. Business fame. Leadership fame. Social media fame. The kind of visibility that makes people feel seen, validated, and recognized. But when attention becomes the goal, direction often changes. People start making decisions for reactions instead of results. They chase clicks instead of contribution. They prioritize visibility instead…