John Lusher
As we deal with these difficult times of being isolated alone, there is temptation around us each and every minute of the day. Before you give in, think about what you really want to accomplish and ask yourself: “Is this really going to help me get there?” If it is not, don’t do it. If…
Here is the interview I just completed on Fox News 26 In Houston. The topic is 5 Strategies for Dealing With the Unexpected.
Is Velocity Mindset® a Sprint or a Marathon? Today’s video is a lesson on how to live your life with the Velocity Mindset® from renowned and legendary comedian Jerry Stiller, who passed away of natural causes at the age of 92 this week.
Many clients are calling asking me how do they keep their existing business when the world has shut down. My answer is simple: “Treat every existing client like they are a prospect.” In today’s video, I show how you can reformulate your value proposition to make it relevant to today’s issues. This is the best…
Pretend an existing client calls you. They claim to have lost a lot of money because of the crisis. They now need all vendors, including long time partners like you, to reduce prices by 15%. Or lose the business. You cannot negotiate with strength by playing defense. You must play offense – and you do…
Consistency and quality will have a greater positive impact on your success than just sheer quantity. When I started releasing these daily videos 7 weeks ago, there was a huge demand for assistance in learning how to deal with the unexpected COVID-19 crisis. The videos provided you with daily bits of inspiration and knowledge…
Yesterday, the sports world lost the winningest coach in NFL history, Don Shula who passed away at 90 years of age. Many of you may remember Coach Shula for coaching the 1972 Miami Dolphins to the only perfect season record in NFL history, 17 wins and no losses! Watch this video to find out how…
COVID-19 is changing the priorities and strategies of many organizations. When you call a prospect, it’s not your proposal you should be asking about. In this video, I offer the best way to create urgency for a stalled deal in today’s environment. #VelocityMindset #dealornodeal
That’s the lesson I learned from Jodi Cali, a 46-year-old single mom to three daughters. In a relatively short period of time, she went from being a healthy individual to battling two life-threatening diseases. Jodi could easily have gone down a rabbit hole of self-pity and anger. Instead, she made a tough decision. Sometimes our…
Today you are in for a special treat. A client of mine sent me a video that his production team made. It was a big thank you to all of the plant workers who continued to show up in tough times. The video was a phenomenal team building exercise, one that generated a lot of…
For years, I thought about velocity the same way many people do. I thought it meant speed. Move faster. Get more done. Push harder. But after a series of back surgeries forced me to slow down and reconsider how I was spending my time, I began to look at velocity differently. The physics definition is…
Years ago, I got tired of watching salespeople walk into customer conversations and immediately start talking. Features. Benefits. Capabilities. Credentials. Everything they knew about their company and their solution. I started calling it PUKE: People Who Utter Knowledge About Everything. It gets a laugh, but the problem behind it is very real. When you spend…
The results we create often begin with the conversations we choose to have. That includes conversations with customers. Conversations with teams. Conversations between leaders. And perhaps most importantly, the conversations we have with ourselves. I recently joined Gerhard Gschwandtner of Selling Power for a discussion about my career in sales, leadership and professional speaking. Looking…
There’s something I learned years ago about standing in front of an audience that has stayed with me throughout my career. Stop thinking about yourself. Even after years of speaking, there are still moments when the nerves show up before I walk onstage. You wonder how the audience will respond. You think about whether the…
I recently received an honor that caused me to reflect on an entire career. I was inducted into the 2026 Legends of the Speaking Profession. For someone who has spent decades speaking professionally, you might assume that communication always came naturally to me. It didn’t. As a teenager, I had a speech impediment that prevented…
There are people who become successful. There are people who become famous. And then there are those rare individuals who become something much greater. Dolly Parton became an icon. Her story didn’t begin with wealth, connections or opportunity. She grew up as one of 12 children in a one-room cabin in the mountains of Tennessee.…
Vince Lombardi famously said: “Leaders aren’t born, they are made. And they are made just like anything else, through hard work.” I agree. Leadership requires effort. It requires discipline, repetition, resilience and a willingness to keep improving. But there’s another piece we cannot afford to overlook: Hard work only creates meaningful progress when it is…
I recently received a sales message that opened by telling me the sender and I were in the same business. There was only one problem. We weren’t. The sender had my name. He had a template. But he clearly hadn’t taken the time to understand what I actually do, who I serve, or whether what…
Some of the biggest breakthroughs in business don’t begin with a brilliant answer. They begin with a different question. I recently came across the story of an industry built around companies purchasing life insurance policies from policyholders. Traditionally, everyone viewed life insurance through essentially the same lens: Buy the policy. Pay the premiums. Eventually, the…
Most communication problems are not caused by what we say. They happen because of what the other person believes they heard. People do not listen to words in isolation. They listen through filters shaped by past experiences, assumptions, emotions, expectations, and beliefs. Those filters can completely change the meaning of a message. I might say:…