John Lusher
Things like AI and other issues come second. The first question is: what do you want to achieve for yourself? If you are not happy with what you are achieving on an annual basis, what would make you happy? What would make you feel fulfilled? It has to be specific, and it has to be…
Let’s talk about what’s happening in the market right now: tariffs, inflation, supply chain pressure, price. Customers are cautious. Decisions are slower. And suddenly everyone’s favorite strategy is discounting, because nothing says “premium solution” like dropping your price faster than your confidence. Inside the company, it usually sounds like this: Sales says, “We’ve got to…
Most people think velocity is blocked by outside forces—other people, missed signals, bad timing. The truth is far more uncomfortable…and far more powerful. It turns out the biggest obstacle that gets in our way is internal, and it starts with the stories we create every day. Everything that someone says or does to you, you…
Every conversation you have is shaping a story in someone else’s mind—and if you are not aware of it, that story could be working against you. We are emotional creatures. Like a strength, it can help us—but if it is overused, it becomes a weakness. Anything you say to me or do to me, all…
A quick question: have you ever shared what you thought was a brilliant idea, and the reaction you got back was a polite nod, crossed arms, or the classic, “Yeah, let’s think about it”? Same idea, same words, same logic and yet it landed with all the impact of a wet noodle. Here’s why. Have…
I became a speaker for the wrong reason. I figured if I could be on stage and slay my dragons by being proverbially naked in front of the audience, then I had made it and gotten rid of all my fears. That’s not true. That was being self-focused, and it didn’t help the audience. I…
Before you even introduce yourself, your prospect’s hormones have already voted on you. The question is: did you win? In the first few seconds of any interaction, their brain is quietly—but decisively—determining whether to trust you, engage with you, or shut down completely. And it all comes down to three key hormones neuroscience identifies: cortisol,…
You know, there’s a phrase from my childhood that stuck with me for decades. It wasn’t inspirational. It wasn’t wise. It was—“You’re a fraud.” My father said it to me. T And it became a lightning bolt that hit me every single time I tried to do something big. And here’s the worst part… There…
You know, every year around this time, we hear the same thing: it’s Thanksgiving, time to give thanks. And while that’s a beautiful tradition, I want to challenge that thinking a little. Giving thanks should never be limited to one day a year. If you’re living the Velocity Mindset, gratitude is not an event—it’s a…
Have you ever had a challenge so painful that you waited years to face it? But there were a couple of things I dealt with when I was younger, too. One was an addiction issue, and I open my keynotes with that. Another was that I couldn’t enunciate the letter R, so I was bullied…
Many clients are calling asking me how do they keep their existing business when the world has shut down. My answer is simple: “Treat every existing client like they are a prospect.” In today’s video, I show how you can reformulate your value proposition to make it relevant to today’s issues. This is the best…
Pretend an existing client calls you. They claim to have lost a lot of money because of the crisis. They now need all vendors, including long time partners like you, to reduce prices by 15%. Or lose the business. You cannot negotiate with strength by playing defense. You must play offense – and you do…
Consistency and quality will have a greater positive impact on your success than just sheer quantity. When I started releasing these daily videos 7 weeks ago, there was a huge demand for assistance in learning how to deal with the unexpected COVID-19 crisis. The videos provided you with daily bits of inspiration and knowledge…
Yesterday, the sports world lost the winningest coach in NFL history, Don Shula who passed away at 90 years of age. Many of you may remember Coach Shula for coaching the 1972 Miami Dolphins to the only perfect season record in NFL history, 17 wins and no losses! Watch this video to find out how…
COVID-19 is changing the priorities and strategies of many organizations. When you call a prospect, it’s not your proposal you should be asking about. In this video, I offer the best way to create urgency for a stalled deal in today’s environment. #VelocityMindset #dealornodeal
That’s the lesson I learned from Jodi Cali, a 46-year-old single mom to three daughters. In a relatively short period of time, she went from being a healthy individual to battling two life-threatening diseases. Jodi could easily have gone down a rabbit hole of self-pity and anger. Instead, she made a tough decision. Sometimes our…
Today you are in for a special treat. A client of mine sent me a video that his production team made. It was a big thank you to all of the plant workers who continued to show up in tough times. The video was a phenomenal team building exercise, one that generated a lot of…
If there’s one lesson we’ve learned from COVID-19, it’s that even though you may have created the best laid plans, you should always be ready to deal with the unexpected. Dealing with the unexpected is a skill in itself. It involves solving problems you don’t have the answers to. So how do you better deal…
For years, I wanted to learn to play the keyboard for my enjoyment, but always avoided it. It seemed like such a huge and difficult mountain to climb. Turns out the things that initially seem insurmountable to us are not really all that unreachable. So please enjoy the fruits of my labor. Okay, I’m no…
It is hard to maintain and grow Velocity, if you don’t change with the times. COVID-19 is presenting all of us with a choice. You can look at change as being a painful experience. Or, you can view it as an opportunity to reinvent the way you look at life and create a whole new…