Communication

How to reframe your argument to move forward

By John Lusher | February 1, 2024 |

Do you know how to reframe your argument to move forward? Reframing is a cognitive technique used both in psychology and communications to shift your viewpoint as to how you see the problem so that you can see it correctly. Hertz reframed the situation a while back when they surveyed their top renters. The biggest…

How To Turn Empty Seats Into Revenue

By John Lusher | March 4, 2021 |

In March of 2020, stadiums and arenas all over the world suddenly lost a ton of revenue from their seats going empty because of the pandemic lockdown. That forced them to find alternate solutions, so they could still generate revenue from one of their major inventory assets – seats. In today’s video, I share how…

WHAT IS THE FASTEST WAY TO GET PEOPLE TO HEAR YOU AND DO WHAT YOU ASK THEM TO?

By John Lusher | February 2, 2021 |

Recently we lost an icon in broadcasting. Larry King died at the age of 87. He is known to have basically single-handedly brought CNN to the forthright of broadcasting companies. It was in the mid-80s when he got his signature prime time special, in which for an hour he interviewed guests of all kinds: politicians,…

How Much Do Your Words Matter?

By John Lusher | January 28, 2021 |

Whenever you say something to someone, it doesn’t mean it was a successful communication. It is only successful when it lands with the intent that you wanted them to hear it with. So how should you communicate your message, so it lands with the intended intent? Find out in this video. #VelocityMindset #WordsMatter #AmandaGorman #PowerfulConversations…

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How to reframe your argument to move forward

By John Lusher / February 1, 2024 /

Do you know how to reframe your argument to move forward? Reframing is a cognitive technique used both in psychology and communications to shift your viewpoint as to how you see the problem so that you can see it correctly. Hertz reframed the situation a while back when they surveyed their top renters. The biggest…

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How To Turn Empty Seats Into Revenue

By John Lusher / March 4, 2021 /

In March of 2020, stadiums and arenas all over the world suddenly lost a ton of revenue from their seats going empty because of the pandemic lockdown. That forced them to find alternate solutions, so they could still generate revenue from one of their major inventory assets – seats. In today’s video, I share how…

Read More

WHAT IS THE FASTEST WAY TO GET PEOPLE TO HEAR YOU AND DO WHAT YOU ASK THEM TO?

By John Lusher / February 2, 2021 /

Recently we lost an icon in broadcasting. Larry King died at the age of 87. He is known to have basically single-handedly brought CNN to the forthright of broadcasting companies. It was in the mid-80s when he got his signature prime time special, in which for an hour he interviewed guests of all kinds: politicians,…

Read More

How Much Do Your Words Matter?

By John Lusher / January 28, 2021 /

Whenever you say something to someone, it doesn’t mean it was a successful communication. It is only successful when it lands with the intent that you wanted them to hear it with. So how should you communicate your message, so it lands with the intended intent? Find out in this video. #VelocityMindset #WordsMatter #AmandaGorman #PowerfulConversations…

Read More