Customers

Does Making Your Customers Happy Hurt Your Business?

By John Lusher | February 1, 2023 |

In most companies, if a customer has a problem, the business will do what it takes to make that customer happy. That’s a good thing, right? But there is one thing they don’t do. In this video, Ultimate Customer Experience Expert® Scott McKain reveals why not being willing to be negative enough can hurt your business.  …

Is Your Target Audience Too Broad?

By John Lusher | December 22, 2022 |

In a perfect world, everyone would be scrambling to buy your product or service. However, while targeting a broader audience may sound like more potential customers, in reality, that’s not the case. In this video, my guest and New York Times bestselling author Jay Baer explains why from an audience perspective, you’ve got to think…

A proven strategy to exceed customer expectations

By John Lusher | October 14, 2022 |

Happy and satisfied clients or customers that’ll stick with you over the long term are the ultimate goal for any business. The tricky part, however, is that customer needs and expectations have evolved over time. In fact, in a survey by Salesforce, 76% of customers said “it’s easier than ever to take their business elsewhere—switching from brand…

How Do You Create Real Value for Your Customers

By John Lusher | August 3, 2022 |

Creating and providing value for customers is the key to growing any business. Without value, there is no demand. But how do you define value? And how do you create it for your customers? Find out in this video training with Bob Burg, co-author of the international bestseller, The Go-Giver. #VelocityMindset #GoGiver #leadership #value #sales

Archives

Does Making Your Customers Happy Hurt Your Business?

By John Lusher / February 1, 2023 /

In most companies, if a customer has a problem, the business will do what it takes to make that customer happy. That’s a good thing, right? But there is one thing they don’t do. In this video, Ultimate Customer Experience Expert® Scott McKain reveals why not being willing to be negative enough can hurt your business.  …

Read More

Is Your Target Audience Too Broad?

By John Lusher / December 22, 2022 /

In a perfect world, everyone would be scrambling to buy your product or service. However, while targeting a broader audience may sound like more potential customers, in reality, that’s not the case. In this video, my guest and New York Times bestselling author Jay Baer explains why from an audience perspective, you’ve got to think…

Read More

A proven strategy to exceed customer expectations

By John Lusher / October 14, 2022 /

Happy and satisfied clients or customers that’ll stick with you over the long term are the ultimate goal for any business. The tricky part, however, is that customer needs and expectations have evolved over time. In fact, in a survey by Salesforce, 76% of customers said “it’s easier than ever to take their business elsewhere—switching from brand…

Read More

How Do You Create Real Value for Your Customers

By John Lusher / August 3, 2022 /

Creating and providing value for customers is the key to growing any business. Without value, there is no demand. But how do you define value? And how do you create it for your customers? Find out in this video training with Bob Burg, co-author of the international bestseller, The Go-Giver. #VelocityMindset #GoGiver #leadership #value #sales

Read More