Marketing

Do you know why McDonald’s doesn’t sell onion rings?

By John Lusher | October 5, 2023 |

Do you know why McDonald’s doesn’t sell onion rings?
The reason why McDonald’s doesn’t sell onion rings is because of the old adage: rinse and repeat. That’s right! If you really want to scale an organization, how can you rinse and repeat the steps so that they’re easily replicable? That is where the profit is. You…

Surviving Slow Customer Flow: Is It Marketing or Sales That Holds the Key to Success?

By John Lusher | September 21, 2023 |

When times are tough, and the flow of customers into your business is slowing down to a drip, what’s more important: marketing or sales? I had that conversation yesterday with the CEO I was coaching. He sells very high-end custom furniture. Because of the economy, he was complaining that the flow of traffic into his…

From Hearing to Understanding: Mastering the Art of Listening in Market Research

By John Lusher | July 19, 2023 |

In the ever-evolving landscape of business, truly understanding our market’s needs is paramount. It’s not just about hearing what they have to say, but actively listening to their voices. But what does listening really mean? Discover the true essence of listening in this video. #MarketResearch #VelocityMindset #sales #leadership

The Winning Formula: Integrating Sales and Marketing for Unparalleled Success

By John Lusher | June 27, 2023 |

To maximize sales growth, leaders now recognize the importance of collaboration between sales and marketing teams. It’s no longer just about marketing generating leads and sales closing deals separately. Achieving success together requires a shared mindset and vision. So how do you unite your sales and marketing teams for a common goal? Discover in this video. #VelocityMindset…

If You Build It, Will They Come?

By John Lusher | February 16, 2021 |

How many times have you developed a new product or service only to find there is no market for it? In today’s video, I share the practice I have used in my business that has saved me a lot of time and increased my business profitability tenfold. #VelocityMindset #ThomasWinninger #leadership #marketing #profitability #AchieveSuccess  

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Do you know why McDonald’s doesn’t sell onion rings?

By John Lusher / October 5, 2023 /

Do you know why McDonald’s doesn’t sell onion rings?
The reason why McDonald’s doesn’t sell onion rings is because of the old adage: rinse and repeat. That’s right! If you really want to scale an organization, how can you rinse and repeat the steps so that they’re easily replicable? That is where the profit is. You…

Read More

Surviving Slow Customer Flow: Is It Marketing or Sales That Holds the Key to Success?

By John Lusher / September 21, 2023 /

When times are tough, and the flow of customers into your business is slowing down to a drip, what’s more important: marketing or sales? I had that conversation yesterday with the CEO I was coaching. He sells very high-end custom furniture. Because of the economy, he was complaining that the flow of traffic into his…

Read More

From Hearing to Understanding: Mastering the Art of Listening in Market Research

By John Lusher / July 19, 2023 /

In the ever-evolving landscape of business, truly understanding our market’s needs is paramount. It’s not just about hearing what they have to say, but actively listening to their voices. But what does listening really mean? Discover the true essence of listening in this video. #MarketResearch #VelocityMindset #sales #leadership

Read More

The Winning Formula: Integrating Sales and Marketing for Unparalleled Success

By John Lusher / June 27, 2023 /

To maximize sales growth, leaders now recognize the importance of collaboration between sales and marketing teams. It’s no longer just about marketing generating leads and sales closing deals separately. Achieving success together requires a shared mindset and vision. So how do you unite your sales and marketing teams for a common goal? Discover in this video. #VelocityMindset…

Read More

If You Build It, Will They Come?

By John Lusher / February 16, 2021 /

How many times have you developed a new product or service only to find there is no market for it? In today’s video, I share the practice I have used in my business that has saved me a lot of time and increased my business profitability tenfold. #VelocityMindset #ThomasWinninger #leadership #marketing #profitability #AchieveSuccess  

Read More