Sales Consultant

The #1 Cold Outreach Mistake That’s Costing You BIG

By John Lusher | March 3, 2025 |

Ever get a message that starts like this? “Hey Ron, I see that we are both in the same business of helping clients grow. We help consultants like you generate at least 25K a month.” Delete. Why? Two reasons. First, if the only thing personalized in your message is my name, it’s not personalization—it’s a…

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The #1 Cold Outreach Mistake That’s Costing You BIG

By John Lusher / March 3, 2025 /

Ever get a message that starts like this? “Hey Ron, I see that we are both in the same business of helping clients grow. We help consultants like you generate at least 25K a month.” Delete. Why? Two reasons. First, if the only thing personalized in your message is my name, it’s not personalization—it’s a…

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