Success

The Art of the Pause: What It Is and Why it Matters

By John Lusher | June 21, 2023 |

Sometimes to gain velocity, you’ve just got to stop. Start with a clean piece of paper, literally, and don’t assume you have all the answers right away. Embrace the art of the PAUSE, taking time to envision your desired outcome. Then, assess if you’ve set achievable tasks and milestones to reach that goal. They don’t…

Unwrapping Success: Apple’s Winning Formula for The Art of Packaging

By John Lusher | June 1, 2023 |

From Tiffany’s iconic blue boxes to Apple’s masterful packaging strategy, the joy of unwrapping a gift makes it an unforgettable experience. With a focus on simplicity, quality, attention to detail, sustainability, and visual appeal, Apple knows how to captivate its audience. Your customers crave the same extraordinary experience. How do I know that? Well, look at Apple’s remarkable…

The Key to Setting Yourself Apart in a Competitve Industry

By John Lusher | April 5, 2023 |

Are you struggling to make your organization stand out in a crowded competitive industry? In this video, organizational distinction expert Scott McKain reveals the one key element that separates the most successful brands from the rest of the pack and helps them rise above the competition. #VelocityMindset #standout #competition #branding #success #personalbranding #competitveindustry #successmindset #BusinessGrowth

What Stops Companies From Hiring Top Performers

By John Lusher | March 23, 2023 |

Are you struggling to find your next top performer? It could be because you’re asking the wrong questions. Discover the questions that truly matter when finding your next star employee in this week’s video training. #VelocityMindset #leadership #TeamBuilding #sales

How to Craft a High-Converting Message for Your Target Audience

By John Lusher | February 24, 2023 |

Narrowing down your target audience is key to successful marketing. It helps companies become more relevant, specific and noticeable to potential customers. However, that’s not enough. Crafting the right message for that target audience is equally important. In this video, my guest and marketing guru Jay Baer shares valuable insights on how to create effective…

How to Get Your Team Onboard with Your Vision

By John Lusher | February 24, 2023 |

To achieve Velocity and earn your team’s support for your vision, it’s crucial to involve them in the process. By providing their input and assistance in crafting the plan, they will develop a vested interest and be motivated to help you advance it. So how can you engage your team and achieve your organization’s goals faster? Find out in…

Are You Ready to Shine When Your Time Arrives?

By John Lusher | February 17, 2023 |

Life is full of opportunities, but they don’t always knock twice. Success comes to those who are prepared. So when it’s your turn to step up, be ready to bring your A-game. Whether it’s a big presentation, a prospecting call, or any other challenge that comes your way, seize the moment and give it your…

ASA Testimonial Video

By John Lusher | February 8, 2023 |

Need to get your team inspired, educated and transformed? For over two decades, I helped turn businesses into high-growth machines through my provocative sales and leadership presentations that engage hearts and minds. Find out why CEOs consistently rank my Velocity Mindset® keynotes 4.7 out of 5: https://ronkarr.com/meeting-professionals/

Go Slow to Go Fast

By John Lusher | February 7, 2023 |

As leaders, we are often too fixated on speed. We rush to be first to market or to outpace our competitors in product development, sales and growth. But I’ve found that slowing down – in order to speed up later on – is the real secret to long-lasting success. So how can you go slow to go…

So What’s Your Problem?

By John Lusher | February 2, 2023 |

How often do you find yourself working on a task without knowing how (or even IF) that task supports your life’s goals? You keep yourself busy, but your daily routines multiply to the point where they crowd out tasks that move you toward your ideal outcome. Pretty soon it’s March, April or May, and you…

Archives

Closing the 2-Minute Sale

By John Lusher / March 14, 2024 /

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

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How to become part of the inner woven fabric of your client’s organization

By John Lusher / March 7, 2024 /

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

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How to overcome your fears and live a life beyond limits.

By John Lusher / February 29, 2024 /

A few years ago, I was taking a self-improvement course in New York City with a good friend of mine. After the program, we returned to my condo in Fort Lee, New Jersey, on the 10th floor. Now, my friend is an accomplished pilot. He flew overseas commercially for a major airline and was a…

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Do you leverage your strengths to win the game of life? 

By John Lusher / February 15, 2024 /

This past Sunday, we had a great Super Bowl with an overtime win—the San Francisco 49ers against the Kansas City Chiefs. Both teams had two different styles of quarterbacks. One of the reasons both teams made it to the Super Bowl was because their head coaches leveraged each quarterback’s strengths. Coach Andy Reid, with the…

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How to add Velocity to Your Negotiations

By John Lusher / January 25, 2024 /

In 2006, I collaborated on a negotiation book with famed negotiator, Herb Cohen. Herb has a saying that negotiation is a game, a game that both sides want to win. Yet, most people lose velocity in their efforts to negotiate a deal because they are married to getting the deal exactly the way they want…

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What do you have to give up to reach your New Year’s resolutions? 

By John Lusher / January 11, 2024 /

25 years ago, when I started my speaking and consulting business, I started my first office in an executive suite. I met this person who worked for a computer company and we developed a friendship. Every morning we’d come to work, we would meet in the kitchen, and we’d have our morning coffee. We would…

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Making Good on Your New Year’s Resolutions

By John Lusher / January 4, 2024 /

Now that we have started 2024, and we’re looking at our New Year’s resolutions, the question is, “How do we execute them?” Here’s what I want you to think about: If you have more than one New Year’s resolution, and you’re trying to work on more than one at a time, that is a problem. This…

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From Fixed to Growth: How to Cultivate a Powerful Mindset for Success

By John Lusher / December 14, 2023 /

So, what’s all this talk about mindset? Mindset is so important because it dictates what your actions will be. Mindset is everything about your state of being. It’s about your skill sets, it’s about your belief system. It’s about how you see the world. That state of being leads to the decisions that you make.…

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The Crucial Factor Missing from Your 2024 Sales Plan

By John Lusher / November 30, 2023 /

As you create your sales plan for 2024, what’s the one issue you must pay special attention to? That one issue is your ideal customer profile, because that’s going to determine whether or not you gain velocity in your sales efforts. Picture business 2012: I was just voted as the Vice President of the National…

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Happy Thanksgiving

By John Lusher / November 21, 2023 /

Gratitude fuels success! Your leadership lights up the business world, and I’m thankful for the opportunity to support your journey. May this day of thanks recharge your Velocity Mindset® for even greater achievements ahead. May the food taste great with the company of friends and relatives providing you with all the warmth your heart desires.…

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