Top Sales Consultant

Every Word Matters: How Emotional Triggers Shape Success

By John Lusher | January 6, 2026 |

Every conversation you have is shaping a story in someone else’s mind—and if you are not aware of it, that story could be working against you. We are emotional creatures. Like a strength, it can help us—but if it is overused, it becomes a weakness. Anything you say to me or do to me, all…

Before You Finalize Your 2026 Plan, Watch This

By John Lusher | December 22, 2025 |

A quick question: have you ever shared what you thought was a brilliant idea, and the reaction you got back was a polite nod, crossed arms, or the classic, “Yeah, let’s think about it”? Same idea, same words, same logic and yet it landed with all the impact of a wet noodle. Here’s why. Have…

The Part of Storytelling Almost Everyone Leaves Out

By John Lusher | December 16, 2025 |

I became a speaker for the wrong reason. I figured if I could be on stage and slay my dragons by being proverbially naked in front of the audience, then I had made it and gotten rid of all my fears. That’s not true. That was being self-focused, and it didn’t help the audience. I…

The Science Behind Getting Prospects to Say Yes Faster

By John Lusher | December 11, 2025 |

Before you even introduce yourself, your prospect’s hormones have already voted on you. The question is: did you win? In the first few seconds of any interaction, their brain is quietly—but decisively—determining whether to trust you, engage with you, or shut down completely. And it all comes down to three key hormones neuroscience identifies: cortisol,…

The Moment I Stopped Feeling Like a Fraud

By John Lusher | December 3, 2025 |

You know, there’s a phrase from my childhood that stuck with me for decades. It wasn’t inspirational. It wasn’t wise. It was—“You’re a fraud.” My father said it to me. T And it became a lightning bolt that hit me every single time I tried to do something big. And here’s the worst part… There…

Happy Thanksgiving from Karr Associates, Inc.

By John Lusher | November 25, 2025 |

You know, every year around this time, we hear the same thing: it’s Thanksgiving, time to give thanks. And while that’s a beautiful tradition, I want to challenge that thinking a little. Giving thanks should never be limited to one day a year. If you’re living the Velocity Mindset, gratitude is not an event—it’s a…

The Surprising Origin of the Velocity Mindset®

By John Lusher | November 18, 2025 |

Have you ever had a challenge so painful that you waited years to face it? But there were a couple of things I dealt with when I was younger, too. One was an addiction issue, and I open my keynotes with that. Another was that I couldn’t enunciate the letter R, so I was bullied…

How Do You Grow Faster? With Clarity and Purpose

By John Lusher | November 12, 2025 |

When CEOs ask me, “Ron… how do I grow faster?” I tell them the truth: You don’t need more speed. You need clarity… and purpose. Because speed without direction? That’s just an expensive burnout. I’ve had the privilege of sharing this approach with audiences in over 20 countries, helping 200,000+ leaders, executives, and sales professionals achieve results they…

The Neuroscience of Trust: Unlock the One Hormone That Drives Influence

By John Lusher | November 6, 2025 |

Ever wonder why some conversations instantly build trust while others fall flat, especially when money is involved? It all comes down to chemistry, not charm. The key ingredient is oxytocin, the hormone that makes people feel safe, connected, and willing to believe in you. Oxytocin is the love hormone, the trust hormone. My doctor once…

Third Down, Life and Your Velocity

By John Lusher | October 28, 2025 |

You ever notice in football how the most exciting play isn’t the touchdown—it’s third down? That’s when everything is on the line: the tension, the fans holding their breath. And in Kansas City, one man’s voice made that moment legendary for 16 years—Dale Carter. But recently, he quit. Just walked away. Why? Because management crossed…

Archives

Every Word Matters: How Emotional Triggers Shape Success

By John Lusher / January 6, 2026 /

Every conversation you have is shaping a story in someone else’s mind—and if you are not aware of it, that story could be working against you. We are emotional creatures. Like a strength, it can help us—but if it is overused, it becomes a weakness. Anything you say to me or do to me, all…

Read More

Before You Finalize Your 2026 Plan, Watch This

By John Lusher / December 22, 2025 /

A quick question: have you ever shared what you thought was a brilliant idea, and the reaction you got back was a polite nod, crossed arms, or the classic, “Yeah, let’s think about it”? Same idea, same words, same logic and yet it landed with all the impact of a wet noodle. Here’s why. Have…

Read More

The Part of Storytelling Almost Everyone Leaves Out

By John Lusher / December 16, 2025 /

I became a speaker for the wrong reason. I figured if I could be on stage and slay my dragons by being proverbially naked in front of the audience, then I had made it and gotten rid of all my fears. That’s not true. That was being self-focused, and it didn’t help the audience. I…

Read More

The Science Behind Getting Prospects to Say Yes Faster

By John Lusher / December 11, 2025 /

Before you even introduce yourself, your prospect’s hormones have already voted on you. The question is: did you win? In the first few seconds of any interaction, their brain is quietly—but decisively—determining whether to trust you, engage with you, or shut down completely. And it all comes down to three key hormones neuroscience identifies: cortisol,…

Read More

The Moment I Stopped Feeling Like a Fraud

By John Lusher / December 3, 2025 /

You know, there’s a phrase from my childhood that stuck with me for decades. It wasn’t inspirational. It wasn’t wise. It was—“You’re a fraud.” My father said it to me. T And it became a lightning bolt that hit me every single time I tried to do something big. And here’s the worst part… There…

Read More

Happy Thanksgiving from Karr Associates, Inc.

By John Lusher / November 25, 2025 /

You know, every year around this time, we hear the same thing: it’s Thanksgiving, time to give thanks. And while that’s a beautiful tradition, I want to challenge that thinking a little. Giving thanks should never be limited to one day a year. If you’re living the Velocity Mindset, gratitude is not an event—it’s a…

Read More

The Surprising Origin of the Velocity Mindset®

By John Lusher / November 18, 2025 /

Have you ever had a challenge so painful that you waited years to face it? But there were a couple of things I dealt with when I was younger, too. One was an addiction issue, and I open my keynotes with that. Another was that I couldn’t enunciate the letter R, so I was bullied…

Read More

How Do You Grow Faster? With Clarity and Purpose

By John Lusher / November 12, 2025 /

When CEOs ask me, “Ron… how do I grow faster?” I tell them the truth: You don’t need more speed. You need clarity… and purpose. Because speed without direction? That’s just an expensive burnout. I’ve had the privilege of sharing this approach with audiences in over 20 countries, helping 200,000+ leaders, executives, and sales professionals achieve results they…

Read More

The Neuroscience of Trust: Unlock the One Hormone That Drives Influence

By John Lusher / November 6, 2025 /

Ever wonder why some conversations instantly build trust while others fall flat, especially when money is involved? It all comes down to chemistry, not charm. The key ingredient is oxytocin, the hormone that makes people feel safe, connected, and willing to believe in you. Oxytocin is the love hormone, the trust hormone. My doctor once…

Read More

Third Down, Life and Your Velocity

By John Lusher / October 28, 2025 /

You ever notice in football how the most exciting play isn’t the touchdown—it’s third down? That’s when everything is on the line: the tension, the fans holding their breath. And in Kansas City, one man’s voice made that moment legendary for 16 years—Dale Carter. But recently, he quit. Just walked away. Why? Because management crossed…

Read More