Top Sales Consultant

The Super Bowl Strategy Every Top Sales Consultant Knows (But Most Businesses Ignore)

By John Lusher | February 11, 2025 |

In this past Sunday’s Super Bowl, the Kansas City Chiefs were trying to accomplish something no other team in the NFL has ever done—win three Super Bowls in a row, a “three-peat.” And guess what? They didn’t do it. Why not? Well, if you’ve read futurist Dan Burrus’ book “Techno Trends,” you’ll see that in…

This Simple Storytelling Trick Will Make People Actually Hear Your Message

By John Lusher | February 5, 2025 |

How do you talk about your successes with clients—or even your own success—without sounding like a self-promoting blowhard? You do it by being vulnerable. As a top sales keynote speaker, I’m always talking about my clients’ successes—stories of how they achieved something great. But I make sure to position them as the heroes while also…

W-I-I-F-M: The Simple Question That Drives Success in Sales, Leadership and Life!

By John Lusher | January 30, 2025 |

Yesterday, I was at my puppy’s trainer, who was actually training me. He said, “Ron, when you are trying to get a puppy to learn a new skill, you must immediately give a worthy treat upon successful completion. Immediate reward is your path to teaching a puppy new skills and behaviors.” Well, the same principle…

The One Question That Transformed an Executive’s Success Overnight

By John Lusher | January 22, 2025 |

After just two Zoom calls, a high-level executive I was coaching looked at me and said, “You are like a business therapist.” At first, I wasn’t sure how to take that, but the more I thought about it, the more it made sense. It reminded me of another CEO I was coaching. As a top…

This 3-Finger Rule Will Transform How You Lead

By John Lusher | January 15, 2025 |

This past week, fellow thought leader George Walther visited me and shared a story about his mother, Edith. One day, Edith called him and yelled, “Georgie, why didn’t you get this report done on time?” George, looking around the room, pointed at the typewriter. Edith responded, “Look at where you’re pointing. Why is only one…

The Game-Changing Sales Strategy You’re Not Using (Yet)

By John Lusher | January 8, 2025 |

As a top sales consultant, I’m often asked by sales executives what they should focus their time on. This question reminds me of my triage days as a young volunteer medic on my town’s ambulance squad.  I was an EMT in Fair Lawn, NJ, and one night, we had a disaster drill involving a school…

What Do You Want to be Known For?

By John Lusher | January 2, 2025 |

What do you want to be known for? As a top sales consultant, I always stress to my clients that the true value and legacy of a person does not start and end with their career. Your legacy story is ongoing until the day you leave this earth, but it must be intentional. As we…

The One Simple Phrase That Crushed Competition and Led to a $1B Buyout

By John Lusher | December 20, 2024 |

They say that if you want to sell more, just find a problem and solve it. Simple advice, right? The problem is, most people don’t know how to do that. As a top sales keynote speaker, I received a call one day from John Treace, Vice President of Sales at Xomed Surgical. He was considering…

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The Super Bowl Strategy Every Top Sales Consultant Knows (But Most Businesses Ignore)

By John Lusher / February 11, 2025 /

In this past Sunday’s Super Bowl, the Kansas City Chiefs were trying to accomplish something no other team in the NFL has ever done—win three Super Bowls in a row, a “three-peat.” And guess what? They didn’t do it. Why not? Well, if you’ve read futurist Dan Burrus’ book “Techno Trends,” you’ll see that in…

Read More

This Simple Storytelling Trick Will Make People Actually Hear Your Message

By John Lusher / February 5, 2025 /

How do you talk about your successes with clients—or even your own success—without sounding like a self-promoting blowhard? You do it by being vulnerable. As a top sales keynote speaker, I’m always talking about my clients’ successes—stories of how they achieved something great. But I make sure to position them as the heroes while also…

Read More

W-I-I-F-M: The Simple Question That Drives Success in Sales, Leadership and Life!

By John Lusher / January 30, 2025 /

Yesterday, I was at my puppy’s trainer, who was actually training me. He said, “Ron, when you are trying to get a puppy to learn a new skill, you must immediately give a worthy treat upon successful completion. Immediate reward is your path to teaching a puppy new skills and behaviors.” Well, the same principle…

Read More

The One Question That Transformed an Executive’s Success Overnight

By John Lusher / January 22, 2025 /

After just two Zoom calls, a high-level executive I was coaching looked at me and said, “You are like a business therapist.” At first, I wasn’t sure how to take that, but the more I thought about it, the more it made sense. It reminded me of another CEO I was coaching. As a top…

Read More

This 3-Finger Rule Will Transform How You Lead

By John Lusher / January 15, 2025 /

This past week, fellow thought leader George Walther visited me and shared a story about his mother, Edith. One day, Edith called him and yelled, “Georgie, why didn’t you get this report done on time?” George, looking around the room, pointed at the typewriter. Edith responded, “Look at where you’re pointing. Why is only one…

Read More

The Game-Changing Sales Strategy You’re Not Using (Yet)

By John Lusher / January 8, 2025 /

As a top sales consultant, I’m often asked by sales executives what they should focus their time on. This question reminds me of my triage days as a young volunteer medic on my town’s ambulance squad.  I was an EMT in Fair Lawn, NJ, and one night, we had a disaster drill involving a school…

Read More

What Do You Want to be Known For?

By John Lusher / January 2, 2025 /

What do you want to be known for? As a top sales consultant, I always stress to my clients that the true value and legacy of a person does not start and end with their career. Your legacy story is ongoing until the day you leave this earth, but it must be intentional. As we…

Read More

The One Simple Phrase That Crushed Competition and Led to a $1B Buyout

By John Lusher / December 20, 2024 /

They say that if you want to sell more, just find a problem and solve it. Simple advice, right? The problem is, most people don’t know how to do that. As a top sales keynote speaker, I received a call one day from John Treace, Vice President of Sales at Xomed Surgical. He was considering…

Read More