Top Sales Consultant

The Question That Matters More Than AI Right Now

By John Lusher | January 28, 2026 |

Things like AI and other issues come second. The first question is: what do you want to achieve for yourself? If you are not happy with what you are achieving on an annual basis, what would make you happy? What would make you feel fulfilled? It has to be specific, and it has to be…

The Hidden Cost of Discounting

By John Lusher | January 21, 2026 |

Let’s talk about what’s happening in the market right now: tariffs, inflation, supply chain pressure, price. Customers are cautious. Decisions are slower. And suddenly everyone’s favorite strategy is discounting, because nothing says “premium solution” like dropping your price faster than your confidence.  Inside the company, it usually sounds like this: Sales says, “We’ve got to…

The Real Point Where Momentum Breaks Down (and Why Most Executives Miss It)

By John Lusher | January 14, 2026 |

Most people think velocity is blocked by outside forces—other people, missed signals, bad timing. The truth is far more uncomfortable…and far more powerful.  It turns out the biggest obstacle that gets in our way is internal, and it starts with the stories we create every day. Everything that someone says or does to you, you…

Every Word Matters: How Emotional Triggers Shape Success

By John Lusher | January 6, 2026 |

Every conversation you have is shaping a story in someone else’s mind—and if you are not aware of it, that story could be working against you. We are emotional creatures. Like a strength, it can help us—but if it is overused, it becomes a weakness. Anything you say to me or do to me, all…

Before You Finalize Your 2026 Plan, Watch This

By John Lusher | December 22, 2025 |

A quick question: have you ever shared what you thought was a brilliant idea, and the reaction you got back was a polite nod, crossed arms, or the classic, “Yeah, let’s think about it”? Same idea, same words, same logic and yet it landed with all the impact of a wet noodle. Here’s why. Have…

The Part of Storytelling Almost Everyone Leaves Out

By John Lusher | December 16, 2025 |

I became a speaker for the wrong reason. I figured if I could be on stage and slay my dragons by being proverbially naked in front of the audience, then I had made it and gotten rid of all my fears. That’s not true. That was being self-focused, and it didn’t help the audience. I…

The Science Behind Getting Prospects to Say Yes Faster

By John Lusher | December 11, 2025 |

Before you even introduce yourself, your prospect’s hormones have already voted on you. The question is: did you win? In the first few seconds of any interaction, their brain is quietly—but decisively—determining whether to trust you, engage with you, or shut down completely. And it all comes down to three key hormones neuroscience identifies: cortisol,…

The Moment I Stopped Feeling Like a Fraud

By John Lusher | December 3, 2025 |

You know, there’s a phrase from my childhood that stuck with me for decades. It wasn’t inspirational. It wasn’t wise. It was—“You’re a fraud.” My father said it to me. T And it became a lightning bolt that hit me every single time I tried to do something big. And here’s the worst part… There…

Happy Thanksgiving from Karr Associates, Inc.

By John Lusher | November 25, 2025 |

You know, every year around this time, we hear the same thing: it’s Thanksgiving, time to give thanks. And while that’s a beautiful tradition, I want to challenge that thinking a little. Giving thanks should never be limited to one day a year. If you’re living the Velocity Mindset, gratitude is not an event—it’s a…

The Surprising Origin of the Velocity Mindset®

By John Lusher | November 18, 2025 |

Have you ever had a challenge so painful that you waited years to face it? But there were a couple of things I dealt with when I was younger, too. One was an addiction issue, and I open my keynotes with that. Another was that I couldn’t enunciate the letter R, so I was bullied…

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The Hidden Secret to Exceeding Everyone’s Expectations 

By John Lusher / September 5, 2025 /

You know, people always ask me—they want to go faster. And I say, “If you just want to go faster, I can put you in a Ferrari, point you at a brick wall, and tell you to step on it.” That will get you faster results, but not the kind you want. It would be…

Driving Real Results—Not Just Speed—in Leadership

By John Lusher / August 27, 2025 /

Hey, Velocity Champions—it’s Ron Karr® coming at you, and I promise this video will move faster than your Wi-Fi on a Monday morning. Let’s talk about the Velocity Mindset—not just speed, but speed with direction. If you’re getting nowhere fast, congratulations: you’re officially on a hamster wheel. And unless your life goal is to break…

The Email I Wish I Hadn’t Sent (and the Lesson You Need to Hear)

By John Lusher / August 19, 2025 /

You ever have one of those weeks where you put all your energy into a big project—like a mailing blast about the Velocity Mindset®—and then, with the excitement of a kid launching a rocket, you hit send, only for the results to come crashing down like a soufflĂ© in an earthquake? Yeah, me too. So…

What Climbing a Mountain Taught Me About Winning in Business and Life

By John Lusher / August 12, 2025 /

Look at this beautiful view. I’m sitting on top of a mountain called the Airport Road Vortex, where you actually feel creativity and energy coming up. But to get here, you had to climb up a huge mountain, which for me was a challenge. You see, for the past 15 years, I’ve had a lot…

$250k For a Parking Space? Sales Lessons You Can’t Ignore.

By John Lusher / August 5, 2025 /

A parking space in New York City just sold for $250,000. Yes, you heard that right. Imagine realtors now selling standalone parking spaces and garages for the price of a house. What’s next? Open houses for parking spots? “Welcome to Spot 7B: exposed concrete, partial wall view, plenty of character.” But here’s the kicker—that $250,000…

How a 747 Question Led to the $200M, 10-Year Deal

By John Lusher / July 22, 2025 /

This is part two of breaking down the magical moments that led to a $200,000,000, 10-year deal. In part one, we talked about asking the right questions to uncover the right outcomes—shifting from chasing a low-bid win to securing a long-term strategic agreement. Now for magical moment number two. During a review meeting, the client’s…

The $200 Million Question Most Leaders Do Not Ask

By John Lusher / July 15, 2025 /

When I say most people aren’t going after the right outcome, I usually get the same response: “That doesn’t apply to me. I know what I want.” But in 90% of the turnarounds I’ve led as a top sales leadership consultant and keynote speaker, the first breakthrough didn’t come from doing more. It came from…

Companies Like Marriott and Aflac Generated Over $1 Billion With This One Mental Shift—Here’s Why It Works

By John Lusher / July 8, 2025 /

Stop! The world feels out of control—economically, emotionally—and the instinct is to hit the brakes. AI is rewriting the rules. Global chaos is draining us. The pandemic shifted everything. It’s no wonder that people feel like they have no control over their lives or businesses. And when that happens, we freeze—or we scramble. We grab…

The #1 Mistake Leaders Make in Uncertain Times—Without Even Realizing It

By John Lusher / July 1, 2025 /

Let’s be honest, the world feels a little uncertain right now. Markets are shifting. Customers are hesitating. Wars are breaking out all over. But here’s the truth: uncertainty isn’t the problem—indecision is. As a top sales leadership consultant and keynote speaker, I talk to sales leaders and executives every day. They say, “We are waiting for clarity.…

Why Most Leaders AND Sales Execs Fail at Velocity—and Don’t Even Know It

By John Lusher / June 24, 2025 /

One of the core tenets of the Velocity Mindset® that leaders and sales executives struggle with is this: start with the end in mind—but make sure it is the right end. As a top sales leadership consultant and keynote speaker, I have seen these three mistakes leaders and sales executives make that derail even the…