Top Sales Consultant

The Question That Matters More Than AI Right Now

By John Lusher | January 28, 2026 |

Things like AI and other issues come second. The first question is: what do you want to achieve for yourself? If you are not happy with what you are achieving on an annual basis, what would make you happy? What would make you feel fulfilled? It has to be specific, and it has to be…

The Hidden Cost of Discounting

By John Lusher | January 21, 2026 |

Let’s talk about what’s happening in the market right now: tariffs, inflation, supply chain pressure, price. Customers are cautious. Decisions are slower. And suddenly everyone’s favorite strategy is discounting, because nothing says “premium solution” like dropping your price faster than your confidence.  Inside the company, it usually sounds like this: Sales says, “We’ve got to…

The Real Point Where Momentum Breaks Down (and Why Most Executives Miss It)

By John Lusher | January 14, 2026 |

Most people think velocity is blocked by outside forces—other people, missed signals, bad timing. The truth is far more uncomfortable…and far more powerful.  It turns out the biggest obstacle that gets in our way is internal, and it starts with the stories we create every day. Everything that someone says or does to you, you…

Every Word Matters: How Emotional Triggers Shape Success

By John Lusher | January 6, 2026 |

Every conversation you have is shaping a story in someone else’s mind—and if you are not aware of it, that story could be working against you. We are emotional creatures. Like a strength, it can help us—but if it is overused, it becomes a weakness. Anything you say to me or do to me, all…

Before You Finalize Your 2026 Plan, Watch This

By John Lusher | December 22, 2025 |

A quick question: have you ever shared what you thought was a brilliant idea, and the reaction you got back was a polite nod, crossed arms, or the classic, “Yeah, let’s think about it”? Same idea, same words, same logic and yet it landed with all the impact of a wet noodle. Here’s why. Have…

The Part of Storytelling Almost Everyone Leaves Out

By John Lusher | December 16, 2025 |

I became a speaker for the wrong reason. I figured if I could be on stage and slay my dragons by being proverbially naked in front of the audience, then I had made it and gotten rid of all my fears. That’s not true. That was being self-focused, and it didn’t help the audience. I…

The Science Behind Getting Prospects to Say Yes Faster

By John Lusher | December 11, 2025 |

Before you even introduce yourself, your prospect’s hormones have already voted on you. The question is: did you win? In the first few seconds of any interaction, their brain is quietly—but decisively—determining whether to trust you, engage with you, or shut down completely. And it all comes down to three key hormones neuroscience identifies: cortisol,…

The Moment I Stopped Feeling Like a Fraud

By John Lusher | December 3, 2025 |

You know, there’s a phrase from my childhood that stuck with me for decades. It wasn’t inspirational. It wasn’t wise. It was—“You’re a fraud.” My father said it to me. T And it became a lightning bolt that hit me every single time I tried to do something big. And here’s the worst part… There…

Happy Thanksgiving from Karr Associates, Inc.

By John Lusher | November 25, 2025 |

You know, every year around this time, we hear the same thing: it’s Thanksgiving, time to give thanks. And while that’s a beautiful tradition, I want to challenge that thinking a little. Giving thanks should never be limited to one day a year. If you’re living the Velocity Mindset, gratitude is not an event—it’s a…

The Surprising Origin of the Velocity Mindset®

By John Lusher | November 18, 2025 |

Have you ever had a challenge so painful that you waited years to face it? But there were a couple of things I dealt with when I was younger, too. One was an addiction issue, and I open my keynotes with that. Another was that I couldn’t enunciate the letter R, so I was bullied…

Archives

W-I-I-F-M: The Simple Question That Drives Success in Sales, Leadership and Life!

By John Lusher / January 30, 2025 /

Yesterday, I was at my puppy’s trainer, who was actually training me. He said, “Ron, when you are trying to get a puppy to learn a new skill, you must immediately give a worthy treat upon successful completion. Immediate reward is your path to teaching a puppy new skills and behaviors.” Well, the same principle…

The One Question That Transformed an Executive’s Success Overnight

By John Lusher / January 22, 2025 /

After just two Zoom calls, a high-level executive I was coaching looked at me and said, “You are like a business therapist.” At first, I wasn’t sure how to take that, but the more I thought about it, the more it made sense. It reminded me of another CEO I was coaching. As a top…

This 3-Finger Rule Will Transform How You Lead

By John Lusher / January 15, 2025 /

This past week, fellow thought leader George Walther visited me and shared a story about his mother, Edith. One day, Edith called him and yelled, “Georgie, why didn’t you get this report done on time?” George, looking around the room, pointed at the typewriter. Edith responded, “Look at where you’re pointing. Why is only one…

The Game-Changing Sales Strategy You’re Not Using (Yet)

By John Lusher / January 8, 2025 /

As a top sales consultant, I’m often asked by sales executives what they should focus their time on. This question reminds me of my triage days as a young volunteer medic on my town’s ambulance squad.  I was an EMT in Fair Lawn, NJ, and one night, we had a disaster drill involving a school…

What Do You Want to be Known For?

By John Lusher / January 2, 2025 /

What do you want to be known for? As a top sales consultant, I always stress to my clients that the true value and legacy of a person does not start and end with their career. Your legacy story is ongoing until the day you leave this earth, but it must be intentional. As we…

The One Simple Phrase That Crushed Competition and Led to a $1B Buyout

By John Lusher / December 20, 2024 /

They say that if you want to sell more, just find a problem and solve it. Simple advice, right? The problem is, most people don’t know how to do that. As a top sales keynote speaker, I received a call one day from John Treace, Vice President of Sales at Xomed Surgical. He was considering…