Top Sales Speaker

The One Question That Turns “Maybe” Into “Yes” (You’re Not Asking It!)

By John Lusher | March 24, 2025 |

As a top sales consultant, I’ve successfully shown organizations on six continents how to gain velocity in their sales efforts by asking the right questions. Here’s an example: A major financial services firm called me in to review their numbers. It took their advisors five sales calls to close a new investor, and they knew…

They Were Failing… Until This One Simple Shift Made Them $88.5M

By John Lusher | March 17, 2025 |

Duolingo, a player in the ed-tech space offering language learning services, was stuck in a rut with their company’s revenues. They offered a free version of their product to compete against other players like Babbel, which used a subscription model to sell their products. Duolingo gave their product away for free, calling it “freemium” to…

8% Growth in a Struggling Market? This Fast Food Giant Reveals the Magic Formula Behind Its Success!

By John Lusher | March 10, 2025 |

Today, several sectors are experiencing downturns due to economic factors. But in the fast food industry, even when demand is soft and year-over-year revenue declines, there is one fast food brand that is growing at a very fast rate. Guess who it is? Drum roll, please…   Taco Bell! That’s right—Taco Bell. Taco Bell is forecasting…

The #1 Cold Outreach Mistake That’s Costing You BIG

By John Lusher | March 3, 2025 |

Ever get a message that starts like this? “Hey Ron, I see that we are both in the same business of helping clients grow. We help consultants like you generate at least 25K a month.” Delete. Why? Two reasons. First, if the only thing personalized in your message is my name, it’s not personalization—it’s a…

Forget AI—This Human Skill Sealed a $200M Deal (And It’s More Powerful Than You Think!)

By John Lusher | February 24, 2025 |

Will AI replace salespeople? Here’s why it won’t happen. One of my greatest success stories as a top sales consultant was helping a client create a strategy and execute a plan to turn their biggest account – the largest user of their products worldwide – from a three-year bid on the lowest price to a…

The Super Bowl Strategy Every Top Sales Consultant Knows (But Most Businesses Ignore)

By John Lusher | February 11, 2025 |

In this past Sunday’s Super Bowl, the Kansas City Chiefs were trying to accomplish something no other team in the NFL has ever done—win three Super Bowls in a row, a “three-peat.” And guess what? They didn’t do it. Why not? Well, if you’ve read futurist Dan Burrus’ book “Techno Trends,” you’ll see that in…

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The One Question That Turns “Maybe” Into “Yes” (You’re Not Asking It!)

By John Lusher / March 24, 2025 /

As a top sales consultant, I’ve successfully shown organizations on six continents how to gain velocity in their sales efforts by asking the right questions. Here’s an example: A major financial services firm called me in to review their numbers. It took their advisors five sales calls to close a new investor, and they knew…

Read More

They Were Failing… Until This One Simple Shift Made Them $88.5M

By John Lusher / March 17, 2025 /

Duolingo, a player in the ed-tech space offering language learning services, was stuck in a rut with their company’s revenues. They offered a free version of their product to compete against other players like Babbel, which used a subscription model to sell their products. Duolingo gave their product away for free, calling it “freemium” to…

Read More

8% Growth in a Struggling Market? This Fast Food Giant Reveals the Magic Formula Behind Its Success!

By John Lusher / March 10, 2025 /

Today, several sectors are experiencing downturns due to economic factors. But in the fast food industry, even when demand is soft and year-over-year revenue declines, there is one fast food brand that is growing at a very fast rate. Guess who it is? Drum roll, please…   Taco Bell! That’s right—Taco Bell. Taco Bell is forecasting…

Read More

The #1 Cold Outreach Mistake That’s Costing You BIG

By John Lusher / March 3, 2025 /

Ever get a message that starts like this? “Hey Ron, I see that we are both in the same business of helping clients grow. We help consultants like you generate at least 25K a month.” Delete. Why? Two reasons. First, if the only thing personalized in your message is my name, it’s not personalization—it’s a…

Read More

Forget AI—This Human Skill Sealed a $200M Deal (And It’s More Powerful Than You Think!)

By John Lusher / February 24, 2025 /

Will AI replace salespeople? Here’s why it won’t happen. One of my greatest success stories as a top sales consultant was helping a client create a strategy and execute a plan to turn their biggest account – the largest user of their products worldwide – from a three-year bid on the lowest price to a…

Read More

The Super Bowl Strategy Every Top Sales Consultant Knows (But Most Businesses Ignore)

By John Lusher / February 11, 2025 /

In this past Sunday’s Super Bowl, the Kansas City Chiefs were trying to accomplish something no other team in the NFL has ever done—win three Super Bowls in a row, a “three-peat.” And guess what? They didn’t do it. Why not? Well, if you’ve read futurist Dan Burrus’ book “Techno Trends,” you’ll see that in…

Read More