They Were Failing… Until This One Simple Shift Made Them $88.5M
Duolingo, a player in the ed-tech space offering language learning services, was stuck in a rut with their company's revenues. They offered a free version of their product to compete against other players like Babbel, which used a subscription model to sell their products. Duolingo gave their product away for free, calling it “freemium” to differentiate themselves. But it wasn’t working. So they went back to the drawing board and asked themselves: What is the number one issue people...
8% Growth in a Struggling Market? This Fast Food Giant Reveals the Magic Formula Behind Its Success!
Today, several sectors are experiencing downturns due to economic factors. But in the fast food industry, even when demand is soft and year-over-year revenue declines, there is one fast food brand that is growing at a very fast rate. Guess who it is? Drum roll, please... Taco Bell! That’s right—Taco Bell. Taco Bell is forecasting 8% growth this quarter at stores open for at least a year, far outpacing its fast food rivals. How are they doing it? They...
The #1 Cold Outreach Mistake That’s Costing You BIG
Ever get a message that starts like this? "Hey Ron, I see that we are both in the same business of helping clients grow. We help consultants like you generate at least 25K a month." Delete. Why? Two reasons. First, if the only thing personalized in your message is my name, it's not personalization—it's a copy-paste crime. And trust me, I’ve seen the same template a hundred times. Second, he and I are not in the same business. He...
Forget AI—This Human Skill Sealed a $200M Deal (And It’s More Powerful Than You Think!)
Will AI replace salespeople? Here's why it won't happen. One of my greatest success stories as a top sales consultant was helping a client create a strategy and execute a plan to turn their biggest account - the largest user of their products worldwide - from a three-year bid on the lowest price to a 10-year negotiated deal worth over $200 million. The key that led to this transformation was not AI. If AI had been available then, sure,...
DOGE Efficiencies – The Silent Killer of Sales Growth
Everyone is talking about efficiencies these days, but let's talk about DOGE efficiencies when it comes to sales and leadership. You know what's not efficient? Having a sales department that doesn’t actually know how to sell, a team that isn’t sharpening their skills, or worse—a group of veterans who are just phoning it in, still relying on the same strategies that worked five or ten years ago but are completely irrelevant today, and leadership that fails to inspire peak performance....
The Super Bowl Strategy Every Top Sales Consultant Knows (But Most Businesses Ignore)
In this past Sunday's Super Bowl, the Kansas City Chiefs were trying to accomplish something no other team in the NFL has ever done—win three Super Bowls in a row, a "three-peat." And guess what? They didn’t do it. Why not? Well, if you’ve read futurist Dan Burrus’ book “Techno Trends,” you’ll see that in his research, he found that when companies introduce a new competitive advantage or offering, their competitors quickly re-engineer it to beat them at their own...
This Simple Storytelling Trick Will Make People Actually Hear Your Message
How do you talk about your successes with clients—or even your own success—without sounding like a self-promoting blowhard? You do it by being vulnerable. As a top sales keynote speaker, I’m always talking about my clients' successes—stories of how they achieved something great. But I make sure to position them as the heroes while also highlighting the vulnerabilities they faced. I discuss their fears, the obstacles they encountered, and the challenges they had to overcome—both internally within themselves and externally...
W-I-I-F-M: The Simple Question That Drives Success in Sales, Leadership and Life!
Yesterday, I was at my puppy's trainer, who was actually training me. He said, "Ron, when you are trying to get a puppy to learn a new skill, you must immediately give a worthy treat upon successful completion. Immediate reward is your path to teaching a puppy new skills and behaviors." Well, the same principle applies to humans. Whenever someone asks you to buy into an idea or product, your immediate thought is, W-I-I-F-M—"What's in it for me?" You want to...
The One Question That Transformed an Executive’s Success Overnight
After just two Zoom calls, a high-level executive I was coaching looked at me and said, "You are like a business therapist." At first, I wasn’t sure how to take that, but the more I thought about it, the more it made sense. It reminded me of another CEO I was coaching. As a top sales keynote speaker and top sales consultant, I’ve worked with countless leaders facing challenges like his. This CEO had just hired and fired two CFOs...