Third Down, Life and Your Velocity
You ever notice in football how the most exciting play isn’t the touchdown—it’s third down? That’s when everything is on the line: the tension, the fans holding their breath. And in Kansas City, one man’s voice made that moment legendary for 16 years—Dale Carter. But recently, he quit. Just walked away. Why? Because management crossed his personal red line. They told him he couldn’t use his iconic third-down call anymore. That was it. Game over. Most people think...
This Single Hormone Determines Whether Prospects Say “Yes” or Walk Away
We all have a fight-or-flight hormone called cortisol. You don’t get rid of it—it’s in you. If you’re trying to influence someone, even before you start talking, the first thing you have to do is create a safe environment that makes them want to engage. Think about it like this: 0 to 2: Nothing is bothering them, nothing is exciting them—they’re just there, not very engaged. 3 to 5: This is where you want them. They’re actively involved, asking questions like,...
The Secret to Leading Change Without The Title
Have you ever thought, “I can't lead because I don't have a title?” Here’s the truth: you don’t need a title to lead change. You need influence—and influence is the currency of leadership. The Velocity Mindset® teaches us that velocity is speed with direction. Titles don’t create direction; clarity of purpose and influence do. When you know the outcome you want and communicate it clearly, you can inspire others to move with you—even if you don’t control them. Early in...
The Thinking Pattern That is Holding You Back
We were trained to think linearly. In English we read left to right; in Hebrew we go right to left. I do not care which way you go — you are still thinking linearly. That is the problem. I do not want you to think linearly. I want you to think upwards. I want you to think backwards. I want you to think in circles. I want you to think diagonally. I want you to think 360. Why? Because...
The Secret to Telling Stories That Win Support
Have you ever listened to a story and halfway through thought, “Wait, what’s the point here?” If you’ve been there, you know how painful it can be. That’s why the most powerful and efficient way to tell a story is to start with the point. Why? Because when you lead with the point, you immediately give your audience the direction you want them to listen in. Without that, people wander. They get confused. And your story—well, it loses impact. ...
Our Feelings Drive Our Actions
Our feelings drive our actions. Think about it: you wake up in the morning, and you don’t feel like working out because you had a little too much wine the night before. What happens? You skip the workout. That’s the power of feelings—they drive what we do. The same principle applies in business. Our feelings dictate whether or not we are writing a check. Did you make me feel good? Do I feel confident about this investment? Is it meeting...
What Apple’s iPhone Air Teaches Us About Velocity
Apple just launched the iPhone Air—the thinnest iPhone ever. Which is great, except until you lose it between the couch cushions and need Find My iPhone just to finish a text. But here’s the bigger question: why would Apple risk redesigning its most profitable product to be thinner, lighter, and faster? The answer is simple: they know if they don’t keep evolving, they’ll fall behind. The Plus model wasn’t performing. People weren’t upgrading. So Apple created the Air—something bold, new,...
Timing is Everything
I'm standing in Beaver Creek, Colorado, where they're having an Oktoberfest on Labor Day weekend. Now, why would they have an Oktoberfest on Labor Day? It's quite simple—it's all about timing. The one thing that really screws up velocity is not knowing the exact timing of when to work on something. Without that, you waste a lot of time when you could have come back at the right moment. So why is Oktoberfest on Labor Day? Well, it’s...
The Hidden Secret to Exceeding Everyone’s Expectations
You know, people always ask me—they want to go faster. And I say, “If you just want to go faster, I can put you in a Ferrari, point you at a brick wall, and tell you to step on it.” That will get you faster results, but not the kind you want. It would be an expensive accident. But if you really want to go faster and enjoy the results you’re after, you have to do what the City of...