CUSTOMER TOUCH POINTS: HOW TO ADD VALUE AND STAY RELEVANT
You may have heard that in marketing you need ten touch points before someone will actually buy from you. That may seem like a lot. The reality is, however, that getting to ten touch points is not as difficult as you may think. In today’s video, I clarify what a touch point is and what kind of touch points you should be making to add value, stay relevant and get to the point where your prospects are finally warm and...
ARE YOU DISCIPLINED IN GOING AFTER ONLY THE RIGHT OPPORTUNITIES?
I often see people taking any and all opportunities that come their way. The problem is that chasing wrong opportunities will only create resistance and drag down your Velocity. For when you take an opportunity that is not suited for you, the time and effort that you are putting into it means you cannot put it elsewhere. So how do you identify the good opportunities and stop chasing the bad ones? In today’s video, I go over the three most...
THE WAY OUT OF THE CRISIS IS THROUGH VELOCITY MINDSET
As you pave your way out of the COVID-19 crisis, you have to make up for lost time and lost revenues - and you have to do it fast! Yet, getting your customers’ attention is now harder than ever. The modes of communication have changed, and you no longer can visit them in person. At least not for a while. So how do you create the same kind of emotion on the phone or video as you did in person?...
ONE THING YOU MIGHT BE DOING TO CREATE DRAG ON YOUR VELOCITY
Keeping our promises is critical for gaining trust in the world. Yet, there are times we make promises we can’t keep out of desire to make others feel good. This is the worst thing we can do, as the people we make our promise to then make their own contingency plans based on what they are expecting from you. If you can’t keep your promise, that creates drag on everybody’s Velocity. So before you make your next promise, answer this...
How To Engage Your Customers and Get Their Attention in Difficult Times
How do you get your customers' attention post COVID-19? How do you get them to listen, when they themselves are in the midst of the crisis? As you reopen and rebuild your business in the new economy, engaging your customers is a critical component to rising from the slumber of COVID-19. The good news is connecting with the people you are trying to influence is easier than you may think. Join me at my virtual Town Hall, where I will...
Do You Share the Same Perspective with Those You are Trying to Influence?
How often do you push your perspective on the people you are trying to influence, when it has nothing to do with their perspective of what they are trying to achieve? To gain Velocity in life and business, take the time to figure out what people are thinking about. What are their challenges? What are they trying to achieve? Only then present your solution that is going to help them with their perspective. Connection is critical to Velocity. Go beyond...
HOW TO MOTIVATE YOUR CLIENTS TO CHANGE THEIR PROCUREMENT PRACTICES
This week, I received an email from a client of mine who said: “Ron, you know when we closed down for COVID-19 and we reevaluated all of our business practices and realized there are some things we can do better. The questions is when we call back our customers and they want to go back to the old way of doing it, how do we motivate them to change the way they buy, so that we can serve them better?”...
Your Sales Call DIdn’t Go The Way You Wanted, Now What?
How much time do you waste beating yourself up over something that you think you should've done or said on a previous conversation? We all have done that, but all it does is makes us focus on the negative and strips away Velocity from us. So what should you do instead? Watch today’s video to learn the process you should go through to gain Velocity and have a more productive conversation on your next sales call. #VelocityMindset #SalesCall https://youtu.be/BDKrjd64pOU
ARE YOU ACKNOWLEDGING OTHER PEOPLE’S PAIN?
The last couple of weeks have been trying for all of us around the world, when it comes to the issues of race and unconscious bias. As leaders, we must understand that the first step in solving the problem is acknowledging other people's pain and having empathy. Then and only then can we sit down at the table and together work towards a solution. #VelocityMindset #empathy https://youtu.be/k9y0CL8Z26I