The Pitch That Will Dramatically Increase Your Sales
You want the magic pill for increasing your sales dramatically right now? Here it is---- the Relevancy Pill. That’s right. How relevant is your pitch and message to your market? How relevant is it to your customer's needs? Are you just regurgitating all of your features and benefits to your customers? If so, you are boring them to death and they are shutting down on you. Why? Because everyone makes buying decisions based on certain needs, and not all customers have...
Mindset for Making a Lot of Money
Recently I was talking to the Chief Operating Officer (COO) of a company and she told me her real title was VP of MIH. I asked her what MIH was. She said – MAKE IT HAPPEN!!! I started laughing; but then I thought, what a great title! More importantly what a great mindset. No wonder her company was VERY profitable the last four years! How could you not be with that mindset? How could they not succeed when that...
The Number One Motivator of All Mankind
Today, New York City is holding a VIP funeral for one of its greatest Mayors, Ed Koch. Everyone knew Ed Koch was one of the best Mayors New York ever had. What’s surprising to me is the incredible outpouring of love and loss over his passing. One of his closest friends said this outpouring exceeded everyone’s expectations and that Ed Koch would have been thrilled. A true testimonial to the quality and character of the man. My question is why...
One Question Guaranteed to Bolster Your Success
It was a hot summer day in July, 1977 and I was working at a summer job on Wall Street heading into my senior year at college. I remember sitting on the steps of Federal Hall at the corner of Broad and Wall Street eating lunch when Congressman Ed Koch walked around the corner and stopped in front of Federal Hall. He looked up at all of us sitting on the steps and announced ” Ladies and Gentlemen, my name...
Doing What You Get Paid To Do
What do you get paid to do? That is the question Tony LaRussa- the former manager of the St. Louis Cardinals, who won a lot of baseball games said to Jim Harbaugh, Coach of the San Francisco 49ers who are playing in this weeks Super Bowl. The conversation was when Harbaugh confided in LaRussa about his pending decision of sticking with Colin Kaepernick at Quarterback, who replaced the injured Alex Smith. Alex...
What It Takes to Achieve Extraordinary Success
The winning team of the Super Bowl Sunday will be awarded the Vince Lombardi Trophy, named after the famous Green Bay Head Coach who brought respectability and championships to a small city in the mid west. In reading up on Vince Lombardi, one realizes his road to success was not as smooth as one would think. It was littered with obstacles, rejection and challenges. Green Bay was the only city that gave him a chance to be a head coach...
Increase Sales Significantly With Half the Effort
Last week I made my monthly visit to one of my annual retainer accounts. When we met for dinner, one of the executives said "in the past six months under your guidance, Ron we reduced our sales team by half and increased sales by 10%." Now that’s results! Three sales people left by attrition. By not replacing them, it gave us the opportunity to look at the company’s overall strategy, markets...
A Great Tip for Growing Your Sales
One of the best pieces of advice I have ever received came from a mentor. He said, "staying in communication with your customer is the key to closing sales.' By staying in touch with them, you stay in the top of their conscious mind. But, the questions always arise; How often do you stay in touch and what do you do to stay in touch? In terms of how often you stay in touch, it's not about the frequency of...
The Biggest Mistake Preventing You from Achieving All You Want in Life
The thing that prevents us from achieving all of our goals is that we often focus on the wrong things. For example, take the following quote when it comes to relationships. "Immature people always want to win an argument, even at the cost of a relationship. Mature people understand that it's always better to lose an argument and win a relationship." Author unknown I liken this quote to the...