Allison Janney- NBC’s The West Wing
"After I get done dealing with the committee…." Allison Janney- NBC’s The West Wing Translation: During an interview on The Today Show, Allison Janney refers to the voices in her mind as the committee. You know, that committee of voices we must deal with that constantly share their doubts on why we can’t do things, etc. Selling to committees is a big issue in sales these days. I believe before you sell to anyone, you must first influence the committee...
Back to the Future
There are several paths many of us are on, most of which will not get us where we want to be. Do you ever feel like you are running around in circles? Many times this results from not having a clear vision of what you are after. A clear and powerful purpose that is strong enough to keep you focused, regardless of any obstacles that are in your way. Ever feel like you are sliding backwards or hitting a wall?...
Mick Jagger and The Rolling Stones
The Rolling Stones are a great study in marketing, packaging and longevity. They are currently on another worldwide tour including a live performance shown on HBO. Even after 40 years, many of the concerts sold out within 15 minutes of when the tickets went on sale! Ask yourself how they do it when they have only come out with 4 new songs in the last couple of years? Their newest CD is basically a re-mix of old songs spiced in...
Rudy Giuliani
"For having more faith in us than we had in ourselves, for being brave when required and rude where appropriate and tender without being trite, for not sleeping and not quitting and not shrinking from the pain all around him" Time 2001 Person of the Year Intro Rudy Giuliani Translation: Titans who provide an everlasting experience for their customers know when it is right to act tough and when it is necessary to be tender. They realize that they can...
It’s Time to Build a Bear
This past weekend my wife and I went shopping with our daughter at a mall and stopped in the Build a Bear Workshop. This store has the right sales approach. We are going to break their sales model down into simple elements that relate very well to The Titan Principle. The Build A Bear Workshop Store allows children to actively participate in the process of making their own bear. It is interactive, fun, and because the children build it, it...
Being Present in the Moment
A few years ago, I participated in a 9-week seminar that met on Wednesday nights. It was a huge commitment considering my travel schedule and many participants found it tough to give it their all. Half way through the program, a young college student got up and suggested that we end the program that night. She claimed we were getting nowhere. People were not giving their all and to her, she was wasting her time. As she was saying this,...
Thank You From Karyn!!!
Who is Karyn? She is an individual who spent money way beyond her means and wound up with credit card debt of $20,000. Unable to pay it, she did the next best thing. She asked us to pay it for her. Karyn started the web site www.savekaryn.com. She asked visitors to help her pay down her debt with donations. Can you believe she collected an astonishing amount of over $13,000? Then she sold some of the things she bought on...
Roy Putrino
Roy Putrino President-Owner, Basic Home Health Care www.basichhc.com Insurance companies want patients out of the hospitals as fast as possible to reduce costs. Patients would rather recuperate at home than in a hospital. Hospitals want their beds back for the patients waiting in the ER. These three dynamics are the winning formula behind the success of Basic Home Health Care. Basic Home Health Care provides in-home nursing and is expanding rapidly. According to it’s founder, Roy Putrino, the underlying essence...
Fear Factor
In the early 90’s, the Squeegee Brigade was out in full force in New York City, creating fear in everyone. The squeeqee guys are the one’s who come up to your car, start cleaning the windows and ask for a tip. If you didn’t tip, you were subjected to further abuse. When Mayor Giuliani directed the NYPD to finally put an end to it, they thought it would be a monumental task at best. There had to be at least...