Build Sales
Loyalty is a valuable commodity. First and foremost, of course, our loyal and valued customers buy from us, and better yet, they come back, again and again. But they also tend to sell us in a way that we can never sell ourselves. As a Sales and Leadership expert, but also as a customer, I have seen that loyalty…
A client cancels a meeting at the last minute. A customer cancels an order you were expecting. A long-time customer is lost because a competitor has wooed them away. The unexpected happens more often than we might like, and for those of us in sales and leadership, dealing with the unexpected should be expected. Yesterday I…
If you want to differentiate yourself from the competition, you have to play your own game, not the game everyone else is playing—which is doing whatever the customer is asking to make the customer “like” you. The old saying that people do business with people they like is only true to a point. What is more true…
When you lose a sale, whose fault is it? Is it the customer who doesn’t know what they want or need, the competition who gave the customer an offer they could not refuse, or the customer’s unwillingness to fire a long-time vendor? Or do you blame the lost sale on the most common explanation of…
Loyalty is a valuable commodity. First and foremost, of course, our loyal and valued customers buy from us, and better yet, they come back, again and again. But they also tend to sell us in a way that we can never sell ourselves. As a Sales and Leadership expert, but also as a customer, I have seen that loyalty…
Read MoreA client cancels a meeting at the last minute. A customer cancels an order you were expecting. A long-time customer is lost because a competitor has wooed them away. The unexpected happens more often than we might like, and for those of us in sales and leadership, dealing with the unexpected should be expected. Yesterday I…
Read MoreIf you want to differentiate yourself from the competition, you have to play your own game, not the game everyone else is playing—which is doing whatever the customer is asking to make the customer “like” you. The old saying that people do business with people they like is only true to a point. What is more true…
Read MoreWhen you lose a sale, whose fault is it? Is it the customer who doesn’t know what they want or need, the competition who gave the customer an offer they could not refuse, or the customer’s unwillingness to fire a long-time vendor? Or do you blame the lost sale on the most common explanation of…
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