customer service
In 1927, JW Marriott opened up a root beer stand. That’s right, Marriott Hotels started as a root beer stand. The first Marriott Hotel did not open up until 1957 in Arlington, Virginia. Since then, you have 4400 Marriotts worldwide. What a success story. Now, what was the reason behind that success? Well, if you…
Many of the most successful businesses in the world advertise the least, because their customers take on that role voluntarily on their behalf. Yet, studies show fewer than 1% of businesses have a word of mouth strategy. So what does it take to unlock the conversational power of your customers and turn them into your…
A key executive for one of my clients passed away recently, and although I tried desperately, I could not make my travel arrangements work out properly to get to the funeral service. To make matters even worse, the morning of the funeral I realized I had forgotten to send flowers. I immediately called a florist,…
Companies are losing the battle of sales and customer service because their reps are not trained in critical thinking. Instead, they are loaded with scripts and computer programs on what to say next versus the next logical step one should take to help solve the problem and build customer loyalty. The key to building any…
Let’s face facts. Steve Jobs was a genius when it came to developing the Apple Store. It is an experience just going into one of the Apple Stores regardless if you buy anything. Besides dazzling displays of their products on tables throughout the stores, they use their own products to move the sales process along…
When I wrote the book The Complete Idiots Guide to Great Customer Service in 1998, we interviewed the Vice President of Hertz Reservations who shared this story with me. Hertz did a survey of their top customers and found out that they were highly dissatisfied with how long it took to return their cars and…
Sears announced it is closing 79 stores (Sears and Kmart stores) due to poor financials of the company. The closing of these stores was not due to poor financials. It is due to bad management. Senior management spent money on every strategy except improving its customer service and sales process. Instead of creating great customer…
The fastest way to grow your business and sales is by providing your customers with great customer experiences. Great customer experiences occur when everyone in the company, not just the sales reps, accept the responsibility and accountability for the role they play in the process. This video shows one example of how people were not…
In 1927, JW Marriott opened up a root beer stand. That’s right, Marriott Hotels started as a root beer stand. The first Marriott Hotel did not open up until 1957 in Arlington, Virginia. Since then, you have 4400 Marriotts worldwide. What a success story. Now, what was the reason behind that success? Well, if you…
Read More
Many of the most successful businesses in the world advertise the least, because their customers take on that role voluntarily on their behalf. Yet, studies show fewer than 1% of businesses have a word of mouth strategy. So what does it take to unlock the conversational power of your customers and turn them into your…
Read MoreA key executive for one of my clients passed away recently, and although I tried desperately, I could not make my travel arrangements work out properly to get to the funeral service. To make matters even worse, the morning of the funeral I realized I had forgotten to send flowers. I immediately called a florist,…
Read MoreCompanies are losing the battle of sales and customer service because their reps are not trained in critical thinking. Instead, they are loaded with scripts and computer programs on what to say next versus the next logical step one should take to help solve the problem and build customer loyalty. The key to building any…
Read MoreLet’s face facts. Steve Jobs was a genius when it came to developing the Apple Store. It is an experience just going into one of the Apple Stores regardless if you buy anything. Besides dazzling displays of their products on tables throughout the stores, they use their own products to move the sales process along…
Read MoreWhen I wrote the book The Complete Idiots Guide to Great Customer Service in 1998, we interviewed the Vice President of Hertz Reservations who shared this story with me. Hertz did a survey of their top customers and found out that they were highly dissatisfied with how long it took to return their cars and…
Read MoreSears announced it is closing 79 stores (Sears and Kmart stores) due to poor financials of the company. The closing of these stores was not due to poor financials. It is due to bad management. Senior management spent money on every strategy except improving its customer service and sales process. Instead of creating great customer…
Read MoreThe fastest way to grow your business and sales is by providing your customers with great customer experiences. Great customer experiences occur when everyone in the company, not just the sales reps, accept the responsibility and accountability for the role they play in the process. This video shows one example of how people were not…
Read More