Leadership

The $200 Million Question Most Leaders Do Not Ask

By John Lusher | July 15, 2025 |

When I say most people aren’t going after the right outcome, I usually get the same response: “That doesn’t apply to me. I know what I want.” But in 90% of the turnarounds I’ve led as a top sales leadership consultant and keynote speaker, the first breakthrough didn’t come from doing more. It came from…

What Does Success Look Like to You?

By John Lusher | November 8, 2024 |

In 1995, my wife and I decided to go back to Hawaii for our fifth wedding anniversary, staying at the Maui Marriott. One morning, we went down for breakfast. As we’re sitting at our table, the waiter comes up, looks at me, and says, “You’re Ron Karr®.” I reply, “Yes, I am.” He goes, “No,…

How to Throw a Hail Mary Pass

By John Lusher | November 1, 2024 |

As a sales leadership keynote speaker, I’m often asked about the best way to throw a Hail Mary pass when trying to save an elusive prospect. I tell them that even if you’re looking for a miracle, you still need a strategy. Take the recent game between Chicago Bears and Washington Commanders as an example.…

How to Thrive in a High-Failure Zone

By John Lusher | October 24, 2024 |

Recently, I had dinner with an executive in the baseball industry. He described baseball as a high-failure sport. I love that phrase. Why? Because I’ve always used it in my speeches. Not that phrase exactly, but the idea. Think about it: a hitter getting three hits out of every 10 at-bats is a .300 hitter.…

Surefire Strategy to Instantly Boost Your Sales Close Rate

By John Lusher | October 17, 2024 |

For the past 12 years, I’ve been on retainer, coaching senior executives at a company. In the first two years, I spotted a major issue: they were sending out far too many proposals. How did I know? Their close rate was a dismal 10%. That’s what happens when you’re wasting time on unqualified leads. So…

Prioritizing Experiences: The Key to Achieving Meaningful Results

By John Lusher | October 10, 2024 |

A study published in the Journal of Agriculture and Food Chemistry revealed that a new pill developed in Denmark “mimics the effects and benefits of strenuous exercise without moving a muscle.” Imagine just taking a pill and having all of the same health benefits as if you had run – and I quote – “a…

Passion Equals Success

By John Lusher | September 12, 2024 |

What do applicants get wrong in the process of applying to a top-tier college like an Ivy League school? Today they believe that perfect SAT scores are enough to differentiate them. According to Christopher Rim, founder of Command Education, perfect test scores no longer differentiate students. They are simply the cost of entry. What differentiates…

Have You Addressed The Big Elephant In The Room?

By John Lusher | September 5, 2024 |

When was the last time you truly listened to a captain’s welcome announcement on a plane? Last week, flying from New York to Florida, Captain Ian Wallace of @United Airlines came out of the cockpit before the doors closed. He grabbed the intercom and filled the aisle with his hulking presence. Looking directly at us,…

Do you really have full control of your emotions?

By John Lusher | July 25, 2024 |

When you realize that a big deal you’re expecting to close is not happening, does that trigger your emotions? Do you really have control of your emotions? Take this example: A Vice President of Sales and a National Account Manager went to San Francisco to renew a $5 million contract. Their customer wanted all contracts…

Does Your Message Land as Intended?

By John Lusher | June 13, 2024 |

At the beginning of my speaking career, I was hired to give a keynote to 250 executives in Dallas, Texas. Before the talk, I mingled with the audience to build relationships. I ran into this bigger-than-life-size individual, a man wearing the requisite cowboy hat. He had a great sense of humor, and I was impressed…

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The $200 Million Question Most Leaders Do Not Ask

By John Lusher / July 15, 2025 /

When I say most people aren’t going after the right outcome, I usually get the same response: “That doesn’t apply to me. I know what I want.” But in 90% of the turnarounds I’ve led as a top sales leadership consultant and keynote speaker, the first breakthrough didn’t come from doing more. It came from…

What Does Success Look Like to You?

By John Lusher / November 8, 2024 /

In 1995, my wife and I decided to go back to Hawaii for our fifth wedding anniversary, staying at the Maui Marriott. One morning, we went down for breakfast. As we’re sitting at our table, the waiter comes up, looks at me, and says, “You’re Ron Karr®.” I reply, “Yes, I am.” He goes, “No,…

How to Throw a Hail Mary Pass

By John Lusher / November 1, 2024 /

As a sales leadership keynote speaker, I’m often asked about the best way to throw a Hail Mary pass when trying to save an elusive prospect. I tell them that even if you’re looking for a miracle, you still need a strategy. Take the recent game between Chicago Bears and Washington Commanders as an example.…

How to Thrive in a High-Failure Zone

By John Lusher / October 24, 2024 /

Recently, I had dinner with an executive in the baseball industry. He described baseball as a high-failure sport. I love that phrase. Why? Because I’ve always used it in my speeches. Not that phrase exactly, but the idea. Think about it: a hitter getting three hits out of every 10 at-bats is a .300 hitter.…

Surefire Strategy to Instantly Boost Your Sales Close Rate

By John Lusher / October 17, 2024 /

For the past 12 years, I’ve been on retainer, coaching senior executives at a company. In the first two years, I spotted a major issue: they were sending out far too many proposals. How did I know? Their close rate was a dismal 10%. That’s what happens when you’re wasting time on unqualified leads. So…

Prioritizing Experiences: The Key to Achieving Meaningful Results

By John Lusher / October 10, 2024 /

A study published in the Journal of Agriculture and Food Chemistry revealed that a new pill developed in Denmark “mimics the effects and benefits of strenuous exercise without moving a muscle.” Imagine just taking a pill and having all of the same health benefits as if you had run – and I quote – “a…

Passion Equals Success

By John Lusher / September 12, 2024 /

What do applicants get wrong in the process of applying to a top-tier college like an Ivy League school? Today they believe that perfect SAT scores are enough to differentiate them. According to Christopher Rim, founder of Command Education, perfect test scores no longer differentiate students. They are simply the cost of entry. What differentiates…

Have You Addressed The Big Elephant In The Room?

By John Lusher / September 5, 2024 /

When was the last time you truly listened to a captain’s welcome announcement on a plane? Last week, flying from New York to Florida, Captain Ian Wallace of @United Airlines came out of the cockpit before the doors closed. He grabbed the intercom and filled the aisle with his hulking presence. Looking directly at us,…

Do you really have full control of your emotions?

By John Lusher / July 25, 2024 /

When you realize that a big deal you’re expecting to close is not happening, does that trigger your emotions? Do you really have control of your emotions? Take this example: A Vice President of Sales and a National Account Manager went to San Francisco to renew a $5 million contract. Their customer wanted all contracts…

Does Your Message Land as Intended?

By John Lusher / June 13, 2024 /

At the beginning of my speaking career, I was hired to give a keynote to 250 executives in Dallas, Texas. Before the talk, I mingled with the audience to build relationships. I ran into this bigger-than-life-size individual, a man wearing the requisite cowboy hat. He had a great sense of humor, and I was impressed…