Sales Consultant

The #1 Cold Outreach Mistake That’s Costing You BIG

By John Lusher | March 3, 2025 |

Ever get a message that starts like this? “Hey Ron, I see that we are both in the same business of helping clients grow. We help consultants like you generate at least 25K a month.” Delete. Why? Two reasons. First, if the only thing personalized in your message is my name, it’s not personalization—it’s a…

DOGE Efficiencies – The Silent Killer of Sales Growth

By John Lusher | February 18, 2025 |

Everyone is talking about efficiencies these days, but let’s talk about DOGE efficiencies when it comes to sales and leadership. You know what’s not efficient? Having a sales department that doesn’t actually know how to sell, a team that isn’t sharpening their skills, or worse—a group of veterans who are just phoning it in, still…

Are You Just Moving, or Moving with Purpose?

By John Lusher | November 22, 2024 |

Imagine boarding a flight, only to hear the pilot say, “We’ll just go wherever the winds take us.” Would you stay? Probably not! Just like air travel, life and business require more than speed—they need direction. As a sales and leadership consultant, I’m often asked how to cultivate an executive mindset to align actions with…

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The #1 Cold Outreach Mistake That’s Costing You BIG

By John Lusher / March 3, 2025 /

Ever get a message that starts like this? “Hey Ron, I see that we are both in the same business of helping clients grow. We help consultants like you generate at least 25K a month.” Delete. Why? Two reasons. First, if the only thing personalized in your message is my name, it’s not personalization—it’s a…

DOGE Efficiencies – The Silent Killer of Sales Growth

By John Lusher / February 18, 2025 /

Everyone is talking about efficiencies these days, but let’s talk about DOGE efficiencies when it comes to sales and leadership. You know what’s not efficient? Having a sales department that doesn’t actually know how to sell, a team that isn’t sharpening their skills, or worse—a group of veterans who are just phoning it in, still…

Are You Just Moving, or Moving with Purpose?

By John Lusher / November 22, 2024 /

Imagine boarding a flight, only to hear the pilot say, “We’ll just go wherever the winds take us.” Would you stay? Probably not! Just like air travel, life and business require more than speed—they need direction. As a sales and leadership consultant, I’m often asked how to cultivate an executive mindset to align actions with…