Success

Surefire Strategy to Instantly Boost Your Sales Close Rate

By John Lusher | October 17, 2024 |

For the past 12 years, I’ve been on retainer, coaching senior executives at a company. In the first two years, I spotted a major issue: they were sending out far too many proposals. How did I know? Their close rate was a dismal 10%. That’s what happens when you’re wasting time on unqualified leads. So…

Why Bombas is a Selling Success Story

By John Lusher | August 29, 2024 |

If you want to know how to succeed in sales, look at Bombas. That’s B-O-M-B-A-S, pronounced “bum-bus” socks. That’s right, these are the socks; they’re no-show socks. What I love about them is that they stay in place and are of great quality. But that’s not the reason I’m telling you about Bombas. When Randy…

How to Build Profitable Relationships

By John Lusher | August 8, 2024 |

Imagine you’re going into the office of a senior decision-maker at a huge Fortune 100 company. He’s had nothing but problems with your company. He bought 200 units of electric timestamps. Every time a trader makes a stamp, it’s the same time for all trades, and they don’t get fined by the SEC. He had…

What’s More Important – Will to Prepare or Will to Win?

By John Lusher | August 1, 2024 |

What’s more important to you? The will to prepare or the will to win? That is a question the Vice President of Sales for Hertz equipment rental division asked me as we were flying together to his national sales meeting, where I was giving the keynote. Without thinking, I said, “The will to prepare.” He…

How to Succeed in a High Failure Zone

By John Lusher | July 18, 2024 |

Recently, I had dinner with an executive in the baseball industry. He described baseball as a high-failure sport. I love that phrase. Why? Because I’ve always used it in my speeches, not that phrase exactly, but the idea. Think about it: a hitter getting three hits out of every 10 at-bats is a .300 hitter.…

There is No Such Thing as a Closed Deal

By John Lusher | June 27, 2024 |

If you were to tell me that you just closed the deal, my answer to you would be there is no such thing as a closed deal. You see, a while back, I was involved in repositioning a major chemical manufacturer with the largest player in their industry. They only had 40% of their demand,…

What Scottie Scheffler’s Recent Arrest Can Teach Us About Emotional Mastery

By John Lusher | May 30, 2024 |

Two weeks ago, the number one golfer in the world was racing to the golf course for the second round of the PGA Championship. He was about to tee off, and all of a sudden, he ran into traffic in the dark, early hours of the morning. He needed to get there to warm up.…

Who Says The Market Can’t Handle High Prices?

By John Lusher | May 23, 2024 |

Who says the market can’t handle high prices? Just ask Del Monte Foods and Melissa’s Produce in California who sell high-end premium fruit and vegetables. It took Del Monte Foods over a decade and a half to develop a Ruby-hued pineapple. There are no others like it in the world. Melissa sells this one pineapple –…

How To Sell The Marriott Way

By John Lusher | May 17, 2024 |

In 1927, JW Marriott opened up a root beer stand. That’s right, Marriott Hotels started as a root beer stand. The first Marriott Hotel did not open up until 1957 in Arlington, Virginia. Since then, you have 4400 Marriotts worldwide. What a success story. Now, what was the reason behind that success? Well, if you…

Selling the Met Gala Way

By John Lusher | May 9, 2024 |

The number one reason why sales cultures are not performing the way CEOs want them to is simply because they’re concentrating on the wrong people. That’s right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of…

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Surefire Strategy to Instantly Boost Your Sales Close Rate

By John Lusher / October 17, 2024 /

For the past 12 years, I’ve been on retainer, coaching senior executives at a company. In the first two years, I spotted a major issue: they were sending out far too many proposals. How did I know? Their close rate was a dismal 10%. That’s what happens when you’re wasting time on unqualified leads. So…

Why Bombas is a Selling Success Story

By John Lusher / August 29, 2024 /

If you want to know how to succeed in sales, look at Bombas. That’s B-O-M-B-A-S, pronounced “bum-bus” socks. That’s right, these are the socks; they’re no-show socks. What I love about them is that they stay in place and are of great quality. But that’s not the reason I’m telling you about Bombas. When Randy…

How to Build Profitable Relationships

By John Lusher / August 8, 2024 /

Imagine you’re going into the office of a senior decision-maker at a huge Fortune 100 company. He’s had nothing but problems with your company. He bought 200 units of electric timestamps. Every time a trader makes a stamp, it’s the same time for all trades, and they don’t get fined by the SEC. He had…

What’s More Important – Will to Prepare or Will to Win?

By John Lusher / August 1, 2024 /

What’s more important to you? The will to prepare or the will to win? That is a question the Vice President of Sales for Hertz equipment rental division asked me as we were flying together to his national sales meeting, where I was giving the keynote. Without thinking, I said, “The will to prepare.” He…

How to Succeed in a High Failure Zone

By John Lusher / July 18, 2024 /

Recently, I had dinner with an executive in the baseball industry. He described baseball as a high-failure sport. I love that phrase. Why? Because I’ve always used it in my speeches, not that phrase exactly, but the idea. Think about it: a hitter getting three hits out of every 10 at-bats is a .300 hitter.…

There is No Such Thing as a Closed Deal

By John Lusher / June 27, 2024 /

If you were to tell me that you just closed the deal, my answer to you would be there is no such thing as a closed deal. You see, a while back, I was involved in repositioning a major chemical manufacturer with the largest player in their industry. They only had 40% of their demand,…

What Scottie Scheffler’s Recent Arrest Can Teach Us About Emotional Mastery

By John Lusher / May 30, 2024 /

Two weeks ago, the number one golfer in the world was racing to the golf course for the second round of the PGA Championship. He was about to tee off, and all of a sudden, he ran into traffic in the dark, early hours of the morning. He needed to get there to warm up.…

Who Says The Market Can’t Handle High Prices?

By John Lusher / May 23, 2024 /

Who says the market can’t handle high prices? Just ask Del Monte Foods and Melissa’s Produce in California who sell high-end premium fruit and vegetables. It took Del Monte Foods over a decade and a half to develop a Ruby-hued pineapple. There are no others like it in the world. Melissa sells this one pineapple –…

How To Sell The Marriott Way

By John Lusher / May 17, 2024 /

In 1927, JW Marriott opened up a root beer stand. That’s right, Marriott Hotels started as a root beer stand. The first Marriott Hotel did not open up until 1957 in Arlington, Virginia. Since then, you have 4400 Marriotts worldwide. What a success story. Now, what was the reason behind that success? Well, if you…

Selling the Met Gala Way

By John Lusher / May 9, 2024 /

The number one reason why sales cultures are not performing the way CEOs want them to is simply because they’re concentrating on the wrong people. That’s right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of…