Target Market
Anheuser-Busch’s misstep on April 1st has turned into a full-blown crisis. Their new Instagram ad managed to offend their core conservative audience, highlighting the consequences when companies aim to expand into new markets without considering their existing customer base. So what lesson can we learn from this mistake? Watch this week’s video training to find…
Finding a target audience and narrowing the company focus often trips up new and established organizations, who find it difficult to turn down business opportunities when they arise. But trying to be all things to all customers is a recipe for failure. So what questions should you ask to identify your target market and achieve…
Featuring Jeffrey Gitomer, NYT bestselling author of “The Sales Bible” With an estimated annual buying power of over a trillion dollars, Millennials are the most important rising demographic and market in the United States. So how do you market to millennials and make them say “yes” online? In this video, my guest Jeffrey Gitomer, NYT…
Anheuser-Busch’s misstep on April 1st has turned into a full-blown crisis. Their new Instagram ad managed to offend their core conservative audience, highlighting the consequences when companies aim to expand into new markets without considering their existing customer base. So what lesson can we learn from this mistake? Watch this week’s video training to find…
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Finding a target audience and narrowing the company focus often trips up new and established organizations, who find it difficult to turn down business opportunities when they arise. But trying to be all things to all customers is a recipe for failure. So what questions should you ask to identify your target market and achieve…
Read More
Featuring Jeffrey Gitomer, NYT bestselling author of “The Sales Bible” With an estimated annual buying power of over a trillion dollars, Millennials are the most important rising demographic and market in the United States. So how do you market to millennials and make them say “yes” online? In this video, my guest Jeffrey Gitomer, NYT…
Read More