Top Keynote Speaker

The $200M Sales Secret: One Simple Question That Changes Everything

By John Lusher | March 31, 2025 |

As a top sales consultant and keynote speaker, here’s the million-dollar question that can double your business in two years: “What are the three results you need to generate from your next supply agreement?” This is what I call an issues-based question—designed to prompt someone to think about their future and what truly matters to…

The One Question That Turns “Maybe” Into “Yes” (You’re Not Asking It!)

By John Lusher | March 24, 2025 |

As a top sales consultant, I’ve successfully shown organizations on six continents how to gain velocity in their sales efforts by asking the right questions. Here’s an example: A major financial services firm called me in to review their numbers. It took their advisors five sales calls to close a new investor, and they knew…

They Were Failing… Until This One Simple Shift Made Them $88.5M

By John Lusher | March 17, 2025 |

Duolingo, a player in the ed-tech space offering language learning services, was stuck in a rut with their company’s revenues. They offered a free version of their product to compete against other players like Babbel, which used a subscription model to sell their products. Duolingo gave their product away for free, calling it “freemium” to…

Forget AI—This Human Skill Sealed a $200M Deal (And It’s More Powerful Than You Think!)

By John Lusher | February 24, 2025 |

Will AI replace salespeople? Here’s why it won’t happen. One of my greatest success stories as a top sales consultant was helping a client create a strategy and execute a plan to turn their biggest account – the largest user of their products worldwide – from a three-year bid on the lowest price to a…

W-I-I-F-M: The Simple Question That Drives Success in Sales, Leadership and Life!

By John Lusher | January 30, 2025 |

Yesterday, I was at my puppy’s trainer, who was actually training me. He said, “Ron, when you are trying to get a puppy to learn a new skill, you must immediately give a worthy treat upon successful completion. Immediate reward is your path to teaching a puppy new skills and behaviors.” Well, the same principle…

The One Question That Transformed an Executive’s Success Overnight

By John Lusher | January 22, 2025 |

After just two Zoom calls, a high-level executive I was coaching looked at me and said, “You are like a business therapist.” At first, I wasn’t sure how to take that, but the more I thought about it, the more it made sense. It reminded me of another CEO I was coaching. As a top…

This 3-Finger Rule Will Transform How You Lead

By John Lusher | January 15, 2025 |

This past week, fellow thought leader George Walther visited me and shared a story about his mother, Edith. One day, Edith called him and yelled, “Georgie, why didn’t you get this report done on time?” George, looking around the room, pointed at the typewriter. Edith responded, “Look at where you’re pointing. Why is only one…

The Game-Changing Sales Strategy You’re Not Using (Yet)

By John Lusher | January 8, 2025 |

As a top sales consultant, I’m often asked by sales executives what they should focus their time on. This question reminds me of my triage days as a young volunteer medic on my town’s ambulance squad.  I was an EMT in Fair Lawn, NJ, and one night, we had a disaster drill involving a school…

What Do You Want to be Known For?

By John Lusher | January 2, 2025 |

What do you want to be known for? As a top sales consultant, I always stress to my clients that the true value and legacy of a person does not start and end with their career. Your legacy story is ongoing until the day you leave this earth, but it must be intentional. As we…

The One Simple Phrase That Crushed Competition and Led to a $1B Buyout

By John Lusher | December 20, 2024 |

They say that if you want to sell more, just find a problem and solve it. Simple advice, right? The problem is, most people don’t know how to do that. As a top sales keynote speaker, I received a call one day from John Treace, Vice President of Sales at Xomed Surgical. He was considering…

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The $200M Sales Secret: One Simple Question That Changes Everything

By John Lusher / March 31, 2025 /

As a top sales consultant and keynote speaker, here’s the million-dollar question that can double your business in two years: “What are the three results you need to generate from your next supply agreement?” This is what I call an issues-based question—designed to prompt someone to think about their future and what truly matters to…

Read More

The One Question That Turns “Maybe” Into “Yes” (You’re Not Asking It!)

By John Lusher / March 24, 2025 /

As a top sales consultant, I’ve successfully shown organizations on six continents how to gain velocity in their sales efforts by asking the right questions. Here’s an example: A major financial services firm called me in to review their numbers. It took their advisors five sales calls to close a new investor, and they knew…

Read More

They Were Failing… Until This One Simple Shift Made Them $88.5M

By John Lusher / March 17, 2025 /

Duolingo, a player in the ed-tech space offering language learning services, was stuck in a rut with their company’s revenues. They offered a free version of their product to compete against other players like Babbel, which used a subscription model to sell their products. Duolingo gave their product away for free, calling it “freemium” to…

Read More

Forget AI—This Human Skill Sealed a $200M Deal (And It’s More Powerful Than You Think!)

By John Lusher / February 24, 2025 /

Will AI replace salespeople? Here’s why it won’t happen. One of my greatest success stories as a top sales consultant was helping a client create a strategy and execute a plan to turn their biggest account – the largest user of their products worldwide – from a three-year bid on the lowest price to a…

Read More

W-I-I-F-M: The Simple Question That Drives Success in Sales, Leadership and Life!

By John Lusher / January 30, 2025 /

Yesterday, I was at my puppy’s trainer, who was actually training me. He said, “Ron, when you are trying to get a puppy to learn a new skill, you must immediately give a worthy treat upon successful completion. Immediate reward is your path to teaching a puppy new skills and behaviors.” Well, the same principle…

Read More

The One Question That Transformed an Executive’s Success Overnight

By John Lusher / January 22, 2025 /

After just two Zoom calls, a high-level executive I was coaching looked at me and said, “You are like a business therapist.” At first, I wasn’t sure how to take that, but the more I thought about it, the more it made sense. It reminded me of another CEO I was coaching. As a top…

Read More

This 3-Finger Rule Will Transform How You Lead

By John Lusher / January 15, 2025 /

This past week, fellow thought leader George Walther visited me and shared a story about his mother, Edith. One day, Edith called him and yelled, “Georgie, why didn’t you get this report done on time?” George, looking around the room, pointed at the typewriter. Edith responded, “Look at where you’re pointing. Why is only one…

Read More

The Game-Changing Sales Strategy You’re Not Using (Yet)

By John Lusher / January 8, 2025 /

As a top sales consultant, I’m often asked by sales executives what they should focus their time on. This question reminds me of my triage days as a young volunteer medic on my town’s ambulance squad.  I was an EMT in Fair Lawn, NJ, and one night, we had a disaster drill involving a school…

Read More

What Do You Want to be Known For?

By John Lusher / January 2, 2025 /

What do you want to be known for? As a top sales consultant, I always stress to my clients that the true value and legacy of a person does not start and end with their career. Your legacy story is ongoing until the day you leave this earth, but it must be intentional. As we…

Read More

The One Simple Phrase That Crushed Competition and Led to a $1B Buyout

By John Lusher / December 20, 2024 /

They say that if you want to sell more, just find a problem and solve it. Simple advice, right? The problem is, most people don’t know how to do that. As a top sales keynote speaker, I received a call one day from John Treace, Vice President of Sales at Xomed Surgical. He was considering…

Read More